Rooeein Kemasan Filter by Wallrus Design Studio

Rooeein Kemasan Filter by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2022

Rooeein Kemasan Filter

by Wallrus Design Studio

Client: Rooeein Filters Co.

A' Design Award Perunggu Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #140076

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rooeein Kemasan Filter

Rooeein adalah desain kemasan untuk filter udara dan filter oli otomotif. Kemasan ini menggunakan skema warna hijau dan citra sebuah daun. Daun tersebut merujuk pada alam, di mana dedaunan membantu membersihkan udara, sebagaimana filter membersihkan udara untuk mesin. Gagasan visual utamanya berasal dari citra sebuah jalan yang membelah hutan lebat, dan citra yang sama pula membentuk identitas merek yang penuh warna. Desain ini membantu produk tampil mencolok di lingkungan toko. Konsep daun juga diterapkan pada seluruh materi pemasaran dan periklanan merek tersebut.

The Recognition

About the A' Design Award Perunggu

Rooeein Kemasan Filter adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Rooeein Kemasan Filter diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Rooeein Kemasan Filter memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is one of the most successful projects we have in our portfolio.
Because we were able to create the whole branding process by creating and designing a distinctive package and deliver effective messages to the audience that also affected their attention to the environment, and this point of our attention and responsibility for the development of culture. And increased a community's attention to environmental issues.
Dimensions & Packaging: This project has a great variety of dimensions
Tags: Filters, Air and Oil, Industrial Packaging, Creative Design
Production Technology: All visual communications, advertising, promotions and other integrated communication methods of marketing, branding and advertising of this brand were planned and implemented based on this philosophy.
Design Challenge: The main challenge of this project is about finding a new and unique powerful element that knows with everyone.
Research: The main idea emerged from the heart of the image of a road passing through a dense forest, and even led to the formation of the brand's colorful identity.
Inspiration: Rooeein is a very special and unique project. The leaves drive the consumer insight into the nature easily. Car filters brings clear air for engine exactly like that leaves do in nature.
Project Duration: This project was start at Oct 2019 and ended on Dec 2021
Operation Flow: this project started with a very deep research about how filters work. Using biometric technique to find core idea and this drive design way into nature.
Team Members: Design Director: Iman Ale Mozaffar
Creative Director: Matin Mirzaei
Image Credits: Photographer: Iman Ale Mozaffar