Broken Top Brewing Co Craft Beer Kemasan Minuman by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Kemasan Minuman by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Desain Kemasan Competition Category.

BesiKemasan· 2022

Broken Top Brewing Co Craft Beer Kemasan Minuman

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

A' Design Award Besi Winner in Kemasan Category

10,886

Verified Award Winner

Verify Award Status for #140639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer Kemasan Minuman

Broken Top Brewing Co Craft Beer adalah desain kemasan minuman yang dibuat untuk merek bir kerajinan produksi skala kecil yang menghasilkan IPA dan pilsner. Pola grafisnya terinspirasi oleh mainan bergaya vintage. Logo terintegrasi menyesuaikan diri dengan skema warna setiap lini produk dan menyatu dengan pola tersebut untuk menciptakan ilusi visual. Kalengnya terbuat dari aluminium biru yang dikustomisasi hingga mencapai nuansa navy pekat yang jarang ditemukan pada kaleng aluminium. Pencetakan ink-jet berkecepatan ultra tinggi dengan lapisan tinta putih membuat grafisnya tampak lebih hidup. Kaleng bodi standar 211 ini berkapasitas 12 ons.

The Recognition

About the A' Design Award Besi

Broken Top Brewing Co Craft Beer Kemasan Minuman adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Broken Top Brewing Co Craft Beer Kemasan Minuman diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Broken Top Brewing Co Craft Beer Kemasan Minuman dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable