Wan Shan Jiu 5696 Kemasan Baijiu oleh Zhang Yanhui

Karya Wan Shan Jiu 5696 Kemasan Baijiu oleh Zhang Yanhui adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2023

Wan Shan Jiu 5696 Kemasan Baijiu

oleh Zhang Yanhui

Klien: Wuhan Pufine Creative Technology Co., Ltd.

Pemenang A' Design Award Perak dalam Kategori Kemasan

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Desain

Tentang Wan Shan Jiu 5696 Kemasan Baijiu

Wan Shan Jiu 5696 adalah desain kemasan untuk Baijiu Tiongkok kelas atas yang ditujukan bagi pasar internasional. Botolnya memiliki bentuk segitiga yang kokoh dan stabil. Bentuk segitiga ini menyatukan elemen dekoratif arsitektur klasik Barat dengan gagasan Timur bahwa angka tiga melahirkan segala hal di dunia. Relief tiga dimensi dari landmark terkenal dunia mengelilingi botol dan menyiratkan sebuah perjalanan mengelilingi dunia. Lencana logam berukir menandai kualitas produk. Kotak hadiah dan botolnya sama-sama dapat disimpan dan dipajang.

Pengakuan

Tentang A' Design Award Perak

Wan Shan Jiu 5696 Kemasan Baijiu adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Wan Shan Jiu 5696 Kemasan Baijiu diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Wan Shan Jiu 5696 Kemasan Baijiu adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
Dimensi & Kemasan: Gift Box Size:325*155*115mm
Bottle Size:248*82mm
Tag: Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
Teknologi Produksi: The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
Tantangan Desain: As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
Riset: It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
Inspirasi: There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
Durasi Proyek: The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
Alur Operasi: It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
Anggota Tim: Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang
Kredit Gambar: Xiang Shasha
Wang shijie