Borjomi Kemasan Edisi Terbatas by Antonia Skaraki

Borjomi Kemasan Edisi Terbatas by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2023

Borjomi Kemasan Edisi Terbatas

by Antonia Skaraki

Client: Borjomi

A' Design Award Perunggu Winner in Kemasan Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Borjomi Kemasan Edisi Terbatas

Getaran intens, kembang api yang menghiasi langit Borjomi, dan protagonis dengan kehadiran yang megah, sang rusa. Seorang pesulap yang bertransformasi menjadi simbol budaya Georgia. Jejak visual dari "The Great Rejuvenator". Borjomi mengenakan cahaya perayaan dan sang rusa, bangkit dari kubah, keluar dari air yang deras. Di sekelilingnya, salib Bolnisi dalam air, pusat kehidupan. Garis-garis pelangi dikombinasikan dengan garis kembang api yang eksplosif, menekankan gerakan. Warna merah mengintensifkan perayaan, dan air terganggu oleh ritme getaran penciptaan.

The Recognition

About the A' Design Award Perunggu

Borjomi Kemasan Edisi Terbatas adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Borjomi Kemasan Edisi Terbatas diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Borjomi Kemasan Edisi Terbatas memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
Tags: Packaging design, limited edition, can design, sparkling water
Design Challenge: The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Inspiration: Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator".
Project Duration: The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
Operation Flow: The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Team Members: creative director: Antonia Skaraki
art director: Valia Alousi & Andreas Deskas
designer: Alexandros Tsakiris