The Language of Emotion and Time Kemasan Kue by Jiaxin Lv

The Language of Emotion and Time Kemasan Kue by Jiaxin Lv is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2023

The Language of Emotion and Time Kemasan Kue

by Jiaxin Lv

A' Design Award Perunggu Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #141472

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Language of Emotion and Time Kemasan Kue

The Language of Emotion and Time adalah desain kemasan kue yang memanfaatkan bunga segar sebagai penanda visual kesegaran. Sebuah kotak bunga transparan dipasang pada bagian atas kemasan dan dapat ditarik keluar, dibuka, serta dilepas untuk digunakan kembali. Seiring bunga bermekaran lalu layu, pengguna dapat menilai apakah kue masih segar. Cangkang luarnya terbuat dari kertas karton keras yang dapat didaur ulang, sedangkan kotak bunganya menggunakan material transparan yang dapat terurai sehingga mengurangi penggunaan plastik. Kemasan ini berukuran 15 kali 15 kali 15 sentimeter. Bunga segar menggantikan pita dan menambah makna ketika kue diberikan sebagai hadiah.

The Recognition

About the A' Design Award Perunggu

The Language of Emotion and Time Kemasan Kue adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. The Language of Emotion and Time Kemasan Kue diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. The Language of Emotion and Time Kemasan Kue memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.
Dimensions & Packaging: The packaging size is 15cm*15cm*15cm
Tags: FRESHER; PACKING; CAKE; FLOWERS
Production Technology: It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging
Design Challenge: The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape
Research: The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.
Inspiration: People think about the shelf life of food, and use written records to help sense the shelf life of things. Is there a more intuitive visual language, when people wrap flowers with ribbons, why not replace them with real flowers to reduce the use of industrial products and be environmentally friendly. At the same time, the blooming and fading of flowers also helps people perceive the shelf life. Cake as a gift, real flowers have different flower language, representing double blessing
Project Duration: The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022
Operation Flow: The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.