Perak Kemasan · 2023
Zhi Hou Kemasan Baijiu Cina
by Xiongbo Deng
- A' Design Award Perak 2023 in Kemasan
- CLIENT: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
- Estimated Number of Design Views: 25,814
- Verification code 152914DC70 · Verify this award
Colors
About Zhi Hou Kemasan Baijiu Cina
Ini adalah Baijiu Cina rasa jeruk yang disebut "Zhi Hou". Di Yunnan, Tiongkok, orang akan mengubah minuman jeruk berkualitas baik menjadi baijiu. Rasio bahan baku produk ini telah mencapai level 20 pon jeruk yang menyeduh satu pon Baijiu, sehingga hanya dapat dijual dalam jumlah terbatas. Di desain botolnya menjadi bentuk bola, dan dibuat tonjolan tidak beraturan di bagian bahu botol, agar bentuknya tidak terlihat monoton. Bentuk tutup botolnya, desainer langsung menirukan dahan jeruk, ketika botol dimasukkan ke dalam kantong jeruk, tutup botol akan terlihat.
About the A' Design Award Perak
Zhi Hou Kemasan Baijiu Cina adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Zhi Hou Kemasan Baijiu Cina diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Zhi Hou Kemasan Baijiu Cina adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.
Press Kit
- Unique Properties
- The designer designed the bottle into a ball shape, and made irregular bulges at the shoulder of the bottle to make the shape look less monotonous. The design of the bottle cap directly simulates the branches of the citrus. When the bottle is put into an orange cloth bag, the bottle cap will be exposed, and the whole look will be more like a vivid citrus, letting people know the unique flavor of Baijiu at the first time, so as to achieve better communication benefits.
- Dimensions & Packaging
- 150mm x150mm x165mm
- Tags
- Chinese Baijiu, Oriental Aesthetics, Packing design, Citrus.
- Production Technology
- Glass bottle integrated mold opening,zinc alloy bottle cap,wrapped in cloth bag.
- Design Challenge
- The difficulty is that the materials designer use have nothing to do with plants, but when designer need to combine them, people think of Citrus for the first time.
- Research
- Since this wine is brewed by citrus, customers also hope to let consumers know that this wine is brewed by citrus faster, So the designer designed the product to look like citrus and maintain a good sense of value, which is unforgettable.
- Inspiration
- This is a Chinese Baijiu brewed from citrus. designer directly designed the product to look like citrus, which makes it clear at a glance.
- Project Duration
- The project started in April 2021 in ShenZhen and finished in August 2021 in ShenZhen.
- Operation Flow
- The designer mold the bottle into a round glass bottle, and the details simulate the wrinkle feeling of orange.Then make the zinc alloy material look like a branch and trunk, and cooperate with the orange cloth bag to make the product look like a citrus.
- Patents
- No
- Image Credits
- Creative Director：Xiongbo Deng
Designer：Lingyun creative team
