Prakrishi Kemasan Madu by Vishal Vora is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2023

Prakrishi Kemasan Madu

by Vishal Vora

Client: Prakrishi

A' Design Award Perak Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #141936

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Colors

The Design

About Prakrishi Kemasan Madu

Prakrishi adalah desain kemasan untuk rangkaian enam varian madu beraroma. Rangkaian ini memperluas merek yang telah ada dan mempertahankan gaya minimalisnya serta ruang putih yang lapang. Motif bergaya yang diilhami dari sayap lebah berfungsi sebagai elemen visual utama. Motif tersebut memberikan identitas yang khas bagi rangkaian madu ini dan membantu pembeli membedakan keenam varian rasa di rak pajangan. Setiap madu dikemas dalam botol kaca dengan tinggi 180 milimeter dan lebar 100 milimeter. Label botol dan penutup tutupnya dicetak pada kertas bertekstur berwarna putih natural.

The Recognition

About the A' Design Award Perak

Prakrishi Kemasan Madu adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Prakrishi Kemasan Madu diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Prakrishi Kemasan Madu adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!
Dimensions & Packaging: Height 180mm X Width 100mm X Width 100mm
Tags: Honey, Packaging, Branding, Motif, illustration
Production Technology: We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
Design Challenge: Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
Project Duration: The project started in Jan 2021 in India and finished in March 2021 in India,
Operation Flow: Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
Patents: None
Team Members: Vishal Vora
Image Credits: Vishal Vora (Sol Benito)