Heivy Kemasan Minuman Kolagen oleh Jessica Yang - WeBranding Global

Karya Heivy Kemasan Minuman Kolagen oleh Jessica Yang - WeBranding Global adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2023

Heivy Kemasan Minuman Kolagen

oleh Jessica Yang - WeBranding Global

Klien: WeBranding Global

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Desain

Tentang Heivy Kemasan Minuman Kolagen

Heivy adalah desain kemasan dan identitas merek untuk rangkaian minuman kolagen cair. Rangkaian ini mencakup lima produk yang dinamai Lullaby, Uplift, Revive, Fortify, dan Protect. Setiap botol menggunakan warna dan pola tersendiri untuk mengekspresikan profil rasa yang berbeda, sementara tata letak yang seragam menjaga kesatuan seluruh rangkaian. Minuman ini disajikan dalam botol kaca berukuran 35 x 35 x 107 milimeter, yang dibuat dari material yang sepenuhnya dapat didaur ulang. Tujuan desain ini adalah memberikan merek tersebut pesan kesehatan dan vitalitas yang jelas serta konsisten.

Pengakuan

Tentang A' Design Award Perunggu

Heivy Kemasan Minuman Kolagen adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Heivy Kemasan Minuman Kolagen diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Heivy Kemasan Minuman Kolagen memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
Dimensi & Kemasan: Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm)
Tag: Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
Teknologi Produksi: When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
Tantangan Desain: Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
Riset: Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
Inspirasi: Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
Durasi Proyek: The brand started in 2017 in New York, NY.

Rebranded in September 2020.

The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
Alur Operasi: By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
Anggota Tim: Creative Director: Jessica Yang
WBG Creative Team