Jiang Hu Kemasan Minuman Beralkohol by Wei Li

Jiang Hu Kemasan Minuman Beralkohol by Wei Li is a highly esteemed winner of the very prestigious 2023 A' Design Award Besi in Desain Kemasan Competition Category.

BesiKemasan· 2023

Jiang Hu Kemasan Minuman Beralkohol

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award Besi Winner in Kemasan Category

9,991
Verified Award Winner
Verify Award Status for #142224

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiang Hu Kemasan Minuman Beralkohol

Jiang Hu adalah desain kemasan untuk huang jiu, anggur beras tradisional Tiongkok. Bagian tutup botolnya cukup berat sehingga dapat digunakan sebagai pemberat kertas, dan dapat pula dibalik untuk digunakan sebagai gelas minum. Botol ini berkapasitas kecil, sesuai dengan kebiasaan minum yang umum. Kotak luarnya dibuat dari bahan foam alih-alih kertas, sehingga kotak yang sama sekaligus melindungi botol selama pengiriman. Grafisnya mengangkat tema lencana kuno Tiongkok dan menggambarkan kehidupan seorang pendekar pedang. Tujuannya adalah memberikan citra baru yang segar bagi sebuah produk lama.

The Recognition

About the A' Design Award Besi

Jiang Hu Kemasan Minuman Beralkohol adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Jiang Hu Kemasan Minuman Beralkohol diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Jiang Hu Kemasan Minuman Beralkohol dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
Dimensions & Packaging: 180mm x 90mm x 50mm
Tags: Alcohol, Package, Chinese
Production Technology: It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Design Challenge: This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Research: The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
Inspiration: Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
Project Duration: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Operation Flow: Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
Team Members: Mr. Li Wei