Karya Kotori Kemasan Jimat oleh Shun Kudo adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2023

Kotori Kemasan Jimat

oleh Shun Kudo

Klien: Kotori

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Warna

Desain

Tentang Kotori Kemasan Jimat

Kotori adalah desain kemasan untuk jimat khas Jepang yang membawa sebuah pesan personal. Nama Kotori memadukan kata Jepang Kotoba, yang berarti kata, dan Omamori, yang berarti jimat. Simbol burung melambangkan merpati pos yang mengantarkan sekaligus menjaga pesan tersebut. Kantong jimat dibuat dari brokat Nishijin yang ditenun di Kyoto. Kantong tersebut diletakkan di dalam kotak kayu paulownia yang dilapisi bantalan kayu menyerupai jerami sehingga tampak seperti sarang burung, dan kotak ditutup dengan pita orisinal. Sebuah kartu surat kecil memuat kata-kata yang dituliskan.

Pengakuan

Tentang A' Design Award Perunggu

Kotori Kemasan Jimat adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Kotori Kemasan Jimat diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Kotori Kemasan Jimat memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: I believe that "words" received from a loved one are like a good luck charm. When you feel down, when you are hurt, when you want to cry, when you need someone's support, just remembering a word from a loved one is enough to encourage you. We have created a product that allows you to feel the presence of your loved ones right next to you at any time by using their words as a charm.
Dimensi & Kemasan: Japanese Charm
(W40mm x H80mm)
KOTORI's main bag for charm. The fabric is woven in Nishijin, Kyoto.
Outer box
(W63mm x H104mm x D35mm)
A paulownia wood box in which the charm bag is stored. The paulownia box is fastened with KOTORI's original obi.
Letter Card
(W29mm x H45mm)
(W29mm x H45mm) A form and card for writing a message.
Tag: Japanese Charm, Package, Letter Set,
Teknologi Produksi: The design uses a paulownia wood box in a shape that allows the Japanese charm to be carefully stored. And inside of the box is made of a wooden straw-like cushion material to resemble a bird's nest in conjunction with the symbolic bird. The charm is gently stored on top of it. The fabric of Japanese charm is made of Nishijin brocade produced in Kyoto, giving it an elegant feel.
Tantangan Desain: The culture of letting words function as "OMAMORI"(charm) does not currently exist in Japan. However, the world is full of "words. New words are born every day and are lost with the fashion, and people seem to be always on the lookout for what kind of words have credibility. Among all these words, the words that never change are the core words from "precious people. In this age of information overflow, I feel that words should function as "something to believe in" that cannot be shaken by anything.
Riset: Words have a mysterious power. They can change your life with a single word. However, in today's daily information overflow world, I feel these precious words have become buried. The development of the Internet has overflowed us with so much information, and changes in communication tools have changed how words are used. Therefore, we decided to create a "product to protect precious words" to prevent them from being buried. This charm is to protect words, and at the same time, it is to create a connection between people. We want to create a future where people can continue to feel connected to others without feeling lonely. We believe that relationship is what makes people happy.
Inspirasi: The name "Kotori" is a cross between the Japanese words "Kotoba"(word) and "Omamori"(charm).' We interpreted the bird that delivers the word as a carrier pigeon and designed a symbol to impress it. The symbol suggests that it is a being that delivers and protects the word.
Durasi Proyek: The project was started in October 2018, based in Tokyo, and opened to the public around April 2019.
Alur Operasi: After entering a message on the service website, the purchaser will receive an Japanese charm with a letter enclosing that message. Please send the Japanese charm with this important message to your loved ones.
Paten: ISSHO inc.
Kredit Gambar: Shun Kudo