Gojaming Kemasan Jus by Qichao An is a highly esteemed winner of the very prestigious 2023 A' Design Award Besi in Desain Kemasan Competition Category.

BesiKemasan· 2023

Gojaming Kemasan Jus

by Qichao An

Client: Mornice Brand Design

A' Design Award Besi Winner in Kemasan Category

12,540

Verified Award Winner

Verify Award Status for #144508

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Gojaming Kemasan Jus

Gojaming adalah desain kemasan untuk rangkaian jus buah segar hasil perasan langsung. Kemasan ini terdiri atas botol PET dengan label yang diaplikasikan, berukuran lebar 70 mm, kedalaman 35 mm, dan tinggi 200 mm. Elemen-elemen logo Gojaming diperluas dan digunakan sebagai visual utama pada keseluruhan kemasan, sehingga membentuk identitas merek yang menyatu. Rangkaian ini memiliki tiga varian rasa, dan setiap rasa diberi warna berbeda yang sesuai dengan buah terkait. Warna dan elemen buah tersebut membantu konsumen mengenali setiap varian rasa dengan cepat.

The Recognition

About the A' Design Award Besi

Gojaming Kemasan Jus adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Gojaming Kemasan Jus diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Gojaming Kemasan Jus dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Dimensions & Packaging: Width 70 mm x Depth 35 mm x Height 200 mm
Tags: Branding, Packaging,Juice,Colorful,Beverage
Production Technology: Label plus PET bottle
Design Challenge: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Research: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Inspiration: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Project Duration: The project started in September, 2021
Operation Flow: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Image Credits: Designer:Qichao An,2021.