Zhong Yuan No. 1 Kemasan Teh by Tiger Pan

Zhong Yuan No. 1 Kemasan Teh by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2023

Zhong Yuan No. 1 Kemasan Teh

by Tiger Pan

Client: Xinyang Wenxin Tea Co., Ltd

A' Design Award Perak Winner in Kemasan Category

30,806

Verified Award Winner

Verify Award Status for #145467

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhong Yuan No. 1 Kemasan Teh

Zhong Yuan No. 1 adalah desain kemasan untuk teh Maojian, teh tradisional Tiongkok yang ditanam di lahan berundak. Karena cita rasa teh ini ringan dan lembut, kemasannya dibuat halus dan berkelas. Kaleng teh terbuat dari pelat timah dengan sentuhan emboss dan cetak emas, serta menggabungkan hasil akhir matte dan varnish. Bentuk kaleng yang bertutup mengingatkan pada seorang pemetik teh yang mengenakan topi. Kotak luarnya dibuat dari kertas kustom dan ditutup dengan pita berbentuk khusus yang terinspirasi dari kusen jendela rumah-rumah petani teh zaman dulu. Daun teh asli menghiasi pita tersebut.

The Recognition

About the A' Design Award Perak

Zhong Yuan No. 1 Kemasan Teh adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Zhong Yuan No. 1 Kemasan Teh diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Zhong Yuan No. 1 Kemasan Teh adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Dimensions & Packaging: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Tags: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Production Technology: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Design Challenge: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Research: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspiration: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Project Duration: The project lasts 4 month, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan