Chinese Style Coffee Ilustrasi Kemasan Kopi by Weina Xiao

Chinese Style Coffee Ilustrasi Kemasan Kopi by Weina Xiao is a highly esteemed winner of the very prestigious 2023 A' Design Award Emas in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

EmasGrafis· 2023

Chinese Style Coffee Ilustrasi Kemasan Kopi

by Weina Xiao

Client: Manta Ray Coffee Roasters

A' Design Award Emas Winner in Grafis Category

127,075

Verified Award Winner

Verify Award Status for #145544

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Style Coffee Ilustrasi Kemasan Kopi

Chinese Style Coffee adalah serangkaian ilustrasi yang dibuat untuk sebuah merek biji kopi dan diaplikasikan pada kemasan serta poster. Ilustrasi ini menggabungkan budaya kopi dengan budaya tradisional Tiongkok. Tokoh-tokoh dari Opera Peking dan pendekar pedang Tiongkok menggantikan figur yang biasa tampil dalam iklan kopi. Pose-posenya diambil dari pertunjukan Opera Peking dan mengingatkan pada gerakan mengangkat cangkir kopi. Setiap ilustrasi digambar dengan gaya pensil menggunakan aplikasi Procreate, sehingga tetap mempertahankan kesan buatan tangan dan detail yang halus. Ukuran setiap ilustrasi adalah 21 kali 29,7 sentimeter.

The Recognition

About the A' Design Award Emas

Chinese Style Coffee Ilustrasi Kemasan Kopi adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Chinese Style Coffee Ilustrasi Kemasan Kopi diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Chinese Style Coffee Ilustrasi Kemasan Kopi menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The illustrations contain elements of traditional Chinese culture. It shows the characters in Peking Opera, Chinese swordsmen and so on.
Dimensions & Packaging: Illustration size:21cmx29.7cm,300pdi
Tags: China, Coffee, PekingOpera, PencilDrawing, ChineseCulture, ChineseStyle
Production Technology: Illustrations in this series are drawn by Procreate software. Good detail and tactility are maintained.
Design Challenge: The difficulty of this project lies in the combination of Chinese and Western cultures. Keep the interest and the relevance of things, the depiction of the details of the picture, and the visual effects used in the packaging of the poster.
Research: In order to combine Chinese culture with coffee, I chose Peking Opera characters instead of the protagonists in the advertisement. Their movements are the special movements in Peking Opera performances. People can find familiar coffee in the illustrations, and at the same time, it can also make coffee lovers in the world interested in traditional Chinese culture.
Inspiration: This is an illustration for a Chinese-owned coffee bean brand. The design is inspired by traditional Chinese culture. The movements of the characters in the Peking Opera characters are very interesting, similar to the movements of people picking up a coffee cup. The style of pencil drawing can give people a handmade feel. It is an interesting attempt to combine coffee elements with traditional Chinese elements.
Project Duration: The project started in China in October 2020 and was completed in China in January 2021.
Operation Flow: The key to this design is the ingenious combination of Chinese and Western cultures. Add elemental features with identification and memory points. Keeping the details detailed while generating interest.
Team Members: Weina Xiao
Image Credits: Image#1:illustration Weina Xiao，2021
Image#2:illustration Weina Xiao，2021
Image#3:illustration Weina Xiao，2021
Image#4:illustration Weina Xiao，2021
Image#5:illustration Weina Xiao，2021