Yi Xin Distillation Kemasan Minuman Beralkohol by Tiger Pan

Yi Xin Distillation Kemasan Minuman Beralkohol by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Emas in Desain Kemasan Competition Category.

EmasKemasan· 2023

Yi Xin Distillation Kemasan Minuman Beralkohol

by Tiger Pan

Client: Beijing Shunxin Agriculture Holding Co., Ltd.

A' Design Award Emas Winner in Kemasan Category

43,637

Verified Award Winner

Verify Award Status for #145831

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yi Xin Distillation Kemasan Minuman Beralkohol

Yi Xin Distillation adalah desain kemasan untuk sebuah merek minuman keras Tiongkok. Botolnya terbuat dari kaca, yang meningkatkan kilau dan tekstur permukaannya serta membedakan produk ini dari minuman sejenis yang dijual dalam wadah keramik. Seekor naga, yang digambar dengan gaya Tiongkok kuno, melingkar pada leher botol dan berfungsi sebagai penanda utama, sehingga tidak diperlukan label cetak. Kotak luarnya sederhana dan mengikuti simetri desain tradisional Tiongkok. Botol ini berukuran 180 x 130 x 285 milimeter. Tujuannya adalah menghadirkan warisan budaya yang panjang dalam bentuk yang kontemporer.

The Recognition

About the A' Design Award Emas

Yi Xin Distillation Kemasan Minuman Beralkohol adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Yi Xin Distillation Kemasan Minuman Beralkohol diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Yi Xin Distillation Kemasan Minuman Beralkohol menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
Dimensions & Packaging: Bottle size: 180mm x 130mm x 285mm
Tags: Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
Design Challenge: The dragon is a challenging part when realizing the design as the shape is quite complicated.
Research: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
Inspiration: The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Copyrights belong to Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan