Nutrili Branding Suplemen by Cansu Dagbagli Ferreira

Nutrili Branding Suplemen by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 A' Design Award Besi in Desain Kemasan Competition Category.

BesiKemasan· 2023

Nutrili Branding Suplemen

by Cansu Dagbagli Ferreira

Client: Nutrili

A' Design Award Besi Winner in Kemasan Category

17,010

Verified Award Winner

Verify Award Status for #147623

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nutrili Branding Suplemen

Suplemen lezat, manfaat tak terbantahkan. Nutrili adalah tentang menghadirkan suplemen berkualitas tinggi, alami, dan berkelanjutan. Cansu Dagbagli Ferreira ditugaskan untuk menciptakan identitas merek visual dan desain kemasan. Identitas visualnya mencerminkan semangat muda dan modern dari merek ini, dengan pendekatannya yang berani. Secara keseluruhan, ini merupakan cerminan identitas dan nilai merek. Desain kemasannya tidak hanya menarik tetapi juga dirancang dengan cermat untuk menarik khalayak sasaran. Penggunaan warna-warna cerah dan tipografi besar mengkomunikasikan fokus merek pada bahan-bahan yang murni dan bersih.

The Recognition

About the A' Design Award Besi

Nutrili Branding Suplemen adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Nutrili Branding Suplemen diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Nutrili Branding Suplemen dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Dimensions & Packaging: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Tags: supplements, vitamins, collagen, label, packaging, design
Production Technology: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Design Challenge: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Inspiration: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Project Duration: 3 months, Istanbul & Dubai
Operation Flow: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Team Members: Designer: Cansu Dagbagli Ferreira
Image Credits: Photography: Lara Zankoul + Büşra Sarıoğlu