Namito Citra Karakter Art Toy by Ge Zhang

Namito Citra Karakter Art Toy by Ge Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award Emas in Desain Periklanan, Pemasaran dan Komunikasi Competition Category.

EmasPeriklanan· 2023

Namito Citra Karakter Art Toy

by Ge Zhang

Client: Ge Zhang

A' Design Award Emas Winner in Periklanan Category

717,999
Verified Award Winner
Verify Award Status for #149033

View at A' Design Award Press Release Award Badge

Colors

The Design

About Namito Citra Karakter Art Toy

Namito adalah sebuah citra art toy virtual yang diciptakan untuk keperluan komersial. Namito adalah seorang gadis dengan bibir berbentuk buah persik, gaya rambut jamur berwarna merah, dan hiasan kepala menyerupai telinga kelinci. Ia mengenakan gaun merah serta berdiri dengan kedua tangan di dalam saku dan mata terpejam. Bibirnya yang mengerucut membentuk dua hati dan huruf X, sebuah simbol mencintai dunia sekaligus menolak segala hal yang buruk. Karakter ini hadir dalam bentuk gambar, video, pameran, dan produk cetak. Namito ditujukan untuk mengurangi tekanan mental serta mendorong orang untuk menjadi diri sendiri.

The Recognition

About the A' Design Award Emas

Namito Citra Karakter Art Toy adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Namito Citra Karakter Art Toy diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Namito Citra Karakter Art Toy menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Dimensions & Packaging: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Tags: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Production Technology: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Design Challenge: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Research: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Inspiration: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Project Duration: Since 2021, China
Operation Flow: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Team Members: Ge Zhang
Image Credits: Beijing JiuPin Technology Co., Ltd.