Spicy Shrimp Soybean Sauce Kemasan Saus by Wei Li - Orange One

Spicy Shrimp Soybean Sauce Kemasan Saus by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 A' Design Award Emas in Desain Kemasan Competition Category.

EmasKemasan· 2023

Spicy Shrimp Soybean Sauce Kemasan Saus

by Wei Li - Orange One

Client: Shenzhen Orange One Advertising Design Co., Ltd

A' Design Award Emas Winner in Kemasan Category

39,388
Verified Award Winner
Verify Award Status for #149029

View at A' Design Award Press Release Award Badge

Colors

The Design

About Spicy Shrimp Soybean Sauce Kemasan Saus

Spicy Shrimp Soybean Sauce merupakan desain kemasan untuk pasta udang. Berbeda dengan produk sejenis yang menggunakan warna-warna kuat dan mencolok, kemasan ini mengusung pendekatan yang sederhana dan natural. Kemasan luarnya menampilkan aksara kaligrafi bermakna "udang" sebagai elemen grafis utamanya. Toples di bagian dalam dilengkapi label dengan gambar garis yang sederhana. Bentuk keranjang ikan yang lembut memberikan karakter hangat dan alami pada produk. Keseluruhan kemasan tidak mengandung plastik yang sulit terurai, sehingga mengurangi dampak buruk terhadap sungai dan tanah. Desain ini juga bertujuan untuk meningkatkan kesadaran akan pentingnya pelestarian lingkungan.

The Recognition

About the A' Design Award Emas

Spicy Shrimp Soybean Sauce Kemasan Saus adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Spicy Shrimp Soybean Sauce Kemasan Saus diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Spicy Shrimp Soybean Sauce Kemasan Saus menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
Dimensions & Packaging: 75x75x255mm
Tags: Sauce, shrimp, seasoning, chili paste
Production Technology: The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
Design Challenge: Packaging structure and packaging material
Research: Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion

Use potoshop、Adobe Illustrator software
Inspiration: his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Project Duration: The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
Operation Flow: This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Team Members: Designer:Wei Li
Image Credits: picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020