The Donn Wiski Irlandia Malt Tunggal oleh Tiago Russo and Katia Martins

Karya The Donn Wiski Irlandia Malt Tunggal oleh Tiago Russo and Katia Martins adalah pemenang yang sangat dihormati dari 2023 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

EmasKemasan· 2023

The Donn Wiski Irlandia Malt Tunggal

oleh Tiago Russo and Katia Martins

Klien: The Craft Irish Whiskey Co.

Pemenang A' Design Award Emas dalam Kategori Kemasan

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Tentang The Donn Wiski Irlandia Malt Tunggal

Donn melambangkan yang termuda dari rangkaian The Craft Irish Whiskey Co.; pintu gerbang menuju nilai-nilai inti merek sebagai pengalaman mendalam seputar produk ini atau produk apa pun yang dikembangkan CIWC. Tidak ada aksesori yang luput dari perhatian, tidak ada detail yang terlalu kecil. Dari desain botol yang mencolok dan menarik, hingga kotak tembus pandang yang imersif, pengguna dapat menemukan setiap komponen yang benar-benar dapat memberikan pengalaman wiski yang sempurna. Kaca, pipet, dan batu, semuanya terpasang dengan aman pada bagian belakang kotak yang berbahan suede, menciptakan tampilan aksesori yang aman, dilengkapi dengan sentuhan lembut detail kulit.

Pengakuan

Tentang A' Design Award Emas

The Donn Wiski Irlandia Malt Tunggal adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. The Donn Wiski Irlandia Malt Tunggal diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. The Donn Wiski Irlandia Malt Tunggal menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
Dimensi & Kemasan: The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
Tag: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Teknologi Produksi: With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
Tantangan Desain: Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
Riset: As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
Inspirasi: In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
Durasi Proyek: Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
Alur Operasi: The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
Anggota Tim: Tiago Russo
Katia Martins
Jose Augusto
Kredit Gambar: The Craft Irish Whiskey Co.