Patisserie Chez Mikki Kemasan by Sherry Kuo

Patisserie Chez Mikki Kemasan by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 A' Design Award Besi in Desain Kemasan Competition Category.

BesiKemasan· 2023

Patisserie Chez Mikki Kemasan

by Sherry Kuo

Client: Patisserie Chez Mikki

A' Design Award Besi Winner in Kemasan Category

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Verified Award Winner
Verify Award Status for #149513

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Colors

The Design

About Patisserie Chez Mikki Kemasan

Patisserie Chez Mikki, toko makanan manis yang berbasis di Tokyo, bertujuan untuk membedakan dirinya dalam pasar yang kompetitif melalui desain kemasan baru. Tujuannya adalah untuk membangun nilai jual yang khas dan memperkuat citra merek dengan menciptakan identitas yang kuat dengan tampilan visual yang kohesif yang menonjolkan keunikan setiap produk. Desain ulang yang dihasilkan menampilkan warna-warna pastel dan pesan cerdas yang menciptakan hubungan emosional dengan konsumen, sehingga meningkatkan penjualan ritel dan mendukung komunitas lokal sejak diperkenalkannya desain baru.

The Recognition

About the A' Design Award Besi

Patisserie Chez Mikki Kemasan adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Patisserie Chez Mikki Kemasan diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Patisserie Chez Mikki Kemasan dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Dimensions & Packaging: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tags: Branding, Typography, Pastry, Words, Colors
Production Technology: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Design Challenge: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Research: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspiration: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Project Duration: This redesign had been applied to Chez Mikki packaging since 2020.
Operation Flow: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Image Credits: Hsin-Hui Kuo, Hidetsugu Watanabe