Shochu X Desain Kemasan by Kota Sagae - Saga Inc is a highly esteemed winner of the very prestigious 2023 A' Design Award Emas in Desain Kemasan Competition Category.
EmasKemasan· 2023
Shochu X Desain Kemasan
Client: Shochu X
A' Design Award Emas Winner in Kemasan Category
- 40,002
- Verified Award Winner
- Verify Award Status for #149895
The Design
About Shochu X Desain Kemasan
Dirancang untuk rebranding Shochu X, sebuah perusahaan yang menciptakan nilai baru dari perspektif modern untuk shochu, minuman beralkohol tradisional yang diproduksi di wilayah Kyushu, Jepang. Berfokus pada kenyataan bahwa merek ini tidak hanya menawarkan nilai minuman beralkohol tetapi juga menghargai hubungan dengan budaya dan gaya hidup. Menggunakan semangat Barat seperti bentuk dan label botol, namun menambahkan desain grafis dengan pola gaya Jepang dan estetika minimalis untuk mengekspresikan perpaduan budaya antara Barat dan Timur serta budaya warga global. kebahagiaan terhubung secara sosial melalui shochu ini.
The Recognition
About the A' Design Award Emas
Shochu X Desain Kemasan adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Shochu X Desain Kemasan diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Shochu X Desain Kemasan menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
- Dimensions & Packaging
- Bottle size: Φ85mm, H175mm
- Tags
- Japanese-style, minimal, luxury, fusion, lifestyle
- Inspiration
- Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
- Team Members
- Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii - Image Credits
- Saga inc.
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