Sparrow Branding Identitas Korporat by Hiroshi Kurisaki

Sparrow Branding Identitas Korporat by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerungguGrafis· 2023

Sparrow Branding Identitas Korporat

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner
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Colors

The Design

About Sparrow Branding Identitas Korporat

Sparrow Branding adalah identitas korporat yang diciptakan untuk sebuah perusahaan produksi periklanan yang berbasis di Tokyo dan didirikan pada tahun 2020. Identitas ini mencakup logo, visual utama, dan perlengkapan alat tulis kantor. Seekor burung pipit, yang menjadi asal-usul nama perusahaan, ditampilkan bersama pohon pinus sebagai pohon simbolis. Konsepnya berasal dari sebuah kisah di mana pohon pinus melindungi burung pipit dari segala bahaya. Ranting pinus asli, yang ditata oleh seorang seniman rangkaian bunga, serta model burung pipit yang realistis difoto secara langsung alih-alih menggunakan grafis komputer. Nuansa visualnya kuat dan serius, bukan bernuansa imut.

The Recognition

About the A' Design Award Perunggu

Sparrow Branding Identitas Korporat adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Sparrow Branding Identitas Korporat diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Sparrow Branding Identitas Korporat memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.