Endless Scenery Poster Kota by Leijing Zhou, Aoyi Shen and Aiwen Mai

Perunggu Generatif · 2023

Endless Scenery Poster Kota

by Leijing Zhou, Aoyi Shen and Aiwen Mai

A' Design Award Perunggu 2023 in Generatif
CLIENT: Zhejiang University
Estimated Number of Design Views: 76,823
Verification code F89CD76792 · Verify this award

View at A' Design Award Press Release

Colors

About Endless Scenery Poster Kota

Endless Scenery adalah rangkaian poster kota yang terinspirasi dari sepuluh pemandangan Danau Barat di Hangzhou, Tiongkok. Poster-poster ini menggambarkan panorama terkenal seperti Tiga Kolam yang Memantulkan Bulan serta Halaman Berliku dan Kolam Teratai di Musim Panas. Setiap gambar memadukan lukisan kecerdasan buatan dengan gaya cat air klasik Tiongkok. Gambar dasarnya dihasilkan menggunakan perangkat lukis AI, lalu disempurnakan dalam perangkat lunak penyuntingan gambar. Perbedaan nuansa warna mengekspresikan karakter setiap lanskap. Poster ini juga dapat diterapkan pada perangko, publikasi, iklan cetak, dan kemasan.

About the A' Design Award Perunggu

Endless Scenery Poster Kota adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Endless Scenery Poster Kota diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Endless Scenery Poster Kota memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Press Kit

Unique Properties: Endless Scenery takes Ten scenes of West Lake in China as the creation background, and carries out the graphic design of the theme through AI painting, an emerging creation method. The work shows the Sinicized depiction of the beauty of West Lake represented by Three Pools Mirroring the Moon, Curved Yard and Lotus Pool in Summer, etc. Combining advanced AI painting methods with the classical Chinese watercolor painting styles, the endless scenery of West Lake in China is displayed.
Dimensions & Packaging: The length is 3600px and the width is 3600px.
Tags: Natural Scenes, West Lake, AI Painting, Graphic Design, Watercolor Painting
Production Technology: The product uses ERNIE-ViLG as the core AI painting tool and is further modified and improved by the creator using Photoshop.
Design Challenge: This graphic design work mainly has the following two difficulties: First, how to make better use of AI painting, so that the generated works not only have visual beauty, but also have artistic conception beauty. The second is to re-create the works generated by AI painting, taking the essence and eliminating the dross to present more satisfying works.
Research: Research type: visual graphic design; Research goal: to better present the beauty of West Lake; Research direction: The current popular AI painting technology is combined with the Chinese watercolor style to generate graphic design works with the theme of ten scenes of West Lake. Use modern technology to assist art creation, better show the beauty of China, and spread Chinese culture; Research methods: online data and desktop research; Social influence: This not only spreads China's West Lake culture, but also reflects the vitality of AI painting. This makes it particularly attractive among many graphic designs.
Inspiration: The West Lake in Hangzhou is famous for its beautiful scenery and many places of interest, and the Ten scenic spots of the West Lake are indispensable. We combine the fashionable AI painting technique with the retro Chinese watercolor painting style to create the graphic design works, hoping to see a different artistic understanding from previous design. The design uses different hues to show the unique features of the landscape, which can attract users' attention and spread Chinese culture.
Project Duration: The project was launched in Hangzhou in January 2023.
Operation Flow: The work can be used on stamps, publications (magazines, newspapers and books), print advertisements, posters, billboards and product packaging, etc.
Image Credits: Aoyi Shen
Aiwen Mai