Dog Yep Kemasan Camilan Hewan Peliharaan by Rodrigo Chiaparini

Dog Yep Kemasan Camilan Hewan Peliharaan by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2023

Dog Yep Kemasan Camilan Hewan Peliharaan

by Rodrigo Chiaparini

Client: Chiapa Design

A' Design Award Perunggu Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #150499

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dog Yep Kemasan Camilan Hewan Peliharaan

Dog Yep adalah konsep kemasan untuk lini camilan anjing fungsional. Elemen utama pada logo merujuk pada gagasan bahwa anjing harus bermain dan tetap aktif, serta mengulang bentuk dari camilan itu sendiri. Karakter ilustrasi dan palet warna cerah menciptakan tampilan yang playful dan membuat lini produk ini mudah dikenali di rak toko maupun toko online. Camilan ini disajikan dalam format kaleng yang dipilih agar sesuai dengan segmen pasarnya. Tujuan di balik Dog Yep adalah untuk mendorong aktivitas bermain melalui pemberian makan yang sehat.

The Recognition

About the A' Design Award Perunggu

Dog Yep Kemasan Camilan Hewan Peliharaan adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Dog Yep Kemasan Camilan Hewan Peliharaan diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Dog Yep Kemasan Camilan Hewan Peliharaan memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, pet snack brand, packaging
Production Technology: It's a concept design, therefore it was only developed digitally.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin