Japanese Sake Desain Kemasan by Shinji Yaoita

Japanese Sake Desain Kemasan by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2023

Japanese Sake Desain Kemasan

by Shinji Yaoita

Client: Hasegawa Brewery Co.

A' Design Award Perak Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #150540

View at A' Design Award Press Release Award Badge

Colors

The Design

About Japanese Sake Desain Kemasan

Ini adalah desain sake khusus yang dibuat untuk memperingati 180 tahun Pabrik Sake Hasegawa. Cita rasa dan keterampilan tradisional selama 180 tahun telah diwariskan dari generasi ke generasi, dan lingkaran pohon digunakan sebagai visual utama untuk mengekspresikan sejarah dan masa depan. Warna seluruh kotak luar terinspirasi oleh lukisan tinta untuk mengekspresikan tradisi dan kemewahan. Logo peringatan dicetak dengan emas agar sesuai dengan lambang keluarga tempat pembuatan bir tersebut. Botol di dalamnya bergambar hitam kontras. Bentuk botol yang kasar menunjukkan bobot tradisi dan teknologi.

The Recognition

About the A' Design Award Perak

Japanese Sake Desain Kemasan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Japanese Sake Desain Kemasan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Japanese Sake Desain Kemasan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.