Nunn Bush Animasi Produk 3D by Mateus Morgan

Nunn Bush Animasi Produk 3D by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Film, Video dan Animasi Competition Category.

PerakFilm· 2023

Nunn Bush Animasi Produk 3D

by Mateus Morgan

Client: Morgan Studio

A' Design Award Perak Winner in Film Category

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Verified Award Winner
Verify Award Status for #150585

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nunn Bush Animasi Produk 3D

Proyek ini dibuat untuk menampilkan semua fitur produk dengan cara yang menyenangkan dengan bersifat informatif tetapi tanpa mengganggu. Tujuannya adalah untuk menunjukkan konstruksi sepatu tersebut. Inspirasinya datang dari penelitian tentang elemen yang dapat mewakili produk, seperti alam dengan segala warna dan mood. Sepatu tersebut dimodelkan dengan menggunakan foto sebagai referensi dan teknik pemodelan 3D permukaan keras. Untuk pemodelan, desainer menggunakan software C4D. Semua tekstur dibuat menggunakan tekstur kulit dan beberapa kuas photoshop. Vray digunakan untuk rendering dan Houdini untuk Simulasi.

The Recognition

About the A' Design Award Perak

Nunn Bush Animasi Produk 3D adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Nunn Bush Animasi Produk 3D diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Nunn Bush Animasi Produk 3D adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
Tags: shoe, 3d animation, shoe animation, product animation, 3D, lookdev
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
Design Challenge: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
Project Duration: 2 months
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca