Pinna Olive Oils Label by Giovanni Murgia

Pinna Olive Oils Label by Giovanni Murgia is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2023

Pinna Olive Oils Label

by Giovanni Murgia

Client: Fratelli Pinna

A' Design Award Perunggu Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #150744

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Colors

The Design

About Pinna Olive Oils Label

Desain botol minyak zaitun ini memiliki tampilan minimal dan bersih, hanya ditandai dengan kontras yang tinggi antara warna putih botol dan warna elemen yang dipilih pada label. Proyek ini bertujuan untuk menciptakan desain kontemporer, minimal dan menarik untuk mentransmisikan visi Fratelli Pinna, keseimbangan antara nilai-nilai inovasi dengan pentingnya berakar pada tanah. Perpaduan yang tak terpisahkan ini disampaikan melalui metafora visual yang terinspirasi dari karya desainer dan seniman Sardinia Eugenio Tavolara.

The Recognition

About the A' Design Award Perunggu

Pinna Olive Oils Label adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Pinna Olive Oils Label diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Pinna Olive Oils Label memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design has a minimal and clean appearance, being only characterized by the high contrast between the white of the bottle and the selected colors of the elements on the label.
Dimensions & Packaging: Label: 88,65 mm x 56,40 mm x 176,00 mm
The label belongs to the "sleeve" type, therefore its surface completely covers that of the "Moresca" type bottle, specific for bottling products such as oil and vinegar.
Moresca type bottle: 88,65 mm x 56,40 mm x 176,00 mm
It has a square shape and a glass-green color.
Tags: oil, label, Sardinia, Italy, Tavolara, craftsmanship, territory
Production Technology: The bottle and label are a whole. This effect is due to the choice of the sleeve technology, which offers a wide design flexibility and high-quality prints that brings bright colors and sharp details.
Design Challenge: The most challenging aspect of the work was rejuvenating the image of Fratelli Pinna without betraying the company's core values, such as attachment to the family and the land. The challenge involved bringing the history of this agricultural company into new products by dressing it in a contemporary dress, suitable for the new visual codes of the market. The project had to combine the values of contemporaneity and minimalism with those of a concrete and strongly identity-driven design.
Research: The research of the works of the Sardinian designer Eugenio Tavolara was developed, particularly his approach to craftsmanship in relation to Sardinia identity. Several case studies from Tavolara's work were examined for their relevance to the values of the Fratelli Pinna brand. Illustrations were created depicting bucolic scenes of olive harvesting. The scenes, captured on the labels, are imagined as part of a single landscape, represented by a continuous line that extends from one label to the next. The bottles convey continuity and collectibility as a single set within the scene.
Inspiration: Family, territory, innovation. These virtues characterize the Fratelli Pinna brand, based in the village of Ittiri. The design communicates those values by taking as inspiration the work of the Sardinian designer Eugenio Tavolara. His philosophy and production has been considered revolutionary in Sardinia, as he introduced significant innovations in Sardinian handicrafts, creating an unique and distinctive style that influenced many other subsequent artists and artisans.
Project Duration: The project started in Sassari in October 2022 and finished in Sassari in February 2023.
Operation Flow: The project aims to create a contemporary, minimal and appealing design to transmit the Fratelli Pinna's vision, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through the visual metaphor inspired by the work of the Sardinian designer Eugenio Tavolara.
Team Members: Art direction: Giovanni Murgia
Graphic Design: Viola Orgiano
3D: Max Turrini
Image Credits: Image #1: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #2: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #3: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #4: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #5: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Video credits: 3D Artist Max Turrini - 2023