Oat Milk Kemasan Minuman by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Desain Kemasan Competition Category.
PerungguKemasan· 2023
Oat Milk Kemasan Minuman
Client: Wallrus Design Studio
A' Design Award Perunggu Winner in Kemasan Category
Verified Award Winner
Verify Award Status for #150948The Design
About Oat Milk Kemasan Minuman
Oat Milk adalah desain kemasan untuk minuman susu nabati yang dibuat dari oat. Kemasannya berupa kotak karton aseptik dengan ukuran lebar 85 mm, kedalaman 85 mm, dan tinggi 230 mm, dengan grafis yang diaplikasikan melalui pencetakan fleksografi. Ilustrasi anak-anak muda dengan gaya hidup yang berbeda-beda ditampilkan pada kemasan untuk menghadirkan minuman ini sebagai sesuatu yang baru dan bergizi. Kebiasaan sehat sehari-hari digambarkan dalam ilustrasi tersebut secara halus. Desain ini bertujuan untuk tampil menonjol di rak penjualan serta mengundang konsumen yang belum mengenal rasa susu oat untuk mencobanya.
The Recognition
About the A' Design Award Perunggu
Oat Milk Kemasan Minuman adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Oat Milk Kemasan Minuman diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Oat Milk Kemasan Minuman memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
- Dimensions & Packaging
- Width 85 mm x Depth 85 mm x Height 230 mm
- Tags
- Oat Milk, Tetrapak, Milk, Healthy
- Production Technology
- This product is flexo-printed on tetrapack aseptic box.
- Design Challenge
- The newness of the product and the lack of consumer awareness of the taste and uses of the product.
- Research
- Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
- Inspiration
- In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
- Project Duration
- The project started in January 2022 in Iran and finished in April 2022 in Iran.
- Operation Flow
- This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
- Patents
- Copyright 2022 Wallrus Design Studio. All right reserved.
- Team Members
- Creative director: Matin Mirzaei
- Image Credits
- Mockup: Wallrus Design Studio
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