Sogno Jewelry Design Sistem Identitas Merek oleh Named Co. Creative Agency

Karya Sogno Jewelry Design Sistem Identitas Merek oleh Named Co. Creative Agency adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Periklanan, Pemasaran dan Komunikasi.

PerungguPeriklanan· 2023

Sogno Jewelry Design Sistem Identitas Merek

oleh Named Co. Creative Agency

Klien: Sogno

Pemenang A' Design Award Perunggu dalam Kategori Periklanan

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Desain

Tentang Sogno Jewelry Design Sistem Identitas Merek

Sogno Jewelry Design adalah sistem identitas merek yang diciptakan untuk sebuah merek perhiasan. Logonya berasal dari bentuk tumbuhan, dengan lengkungan yang mengingatkan pada batang serta detail yang diambil dari dedaunan dan ditambahkan pada tipografi berjenis serif. Pohon ara digunakan sebagai motif utama. Lingkaran menjadi elemen kunci yang merujuk pada cincin dan pada keterhubungan antara dua insan. Identitas ini diterapkan pada ilustrasi, warna, papan penanda, tas belanja, interior toko, dan lembar pemesanan. Kotak cincin berbentuk lingkaran terbuka layaknya bunga yang sedang mekar, dan lima puluh prototipe telah diuji.

Pengakuan

Tentang A' Design Award Perunggu

Sogno Jewelry Design Sistem Identitas Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Sogno Jewelry Design Sistem Identitas Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Sogno Jewelry Design Sistem Identitas Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Tag: Jewelry, Brand, Package, Identity, Symbol
Tantangan Desain: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Riset: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Inspirasi: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Durasi Proyek: The project started in October 2020 in Seoul, and finished in March 2021.
Alur Operasi: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

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