Mono Pizza Identitas Merek oleh Irina Kolosovska

Karya Mono Pizza Identitas Merek oleh Irina Kolosovska adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2023

Mono Pizza Identitas Merek

oleh Irina Kolosovska

Klien: Irina Kolosovska

Pemenang A' Design Award Perunggu dalam Kategori Grafis

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Tentang Mono Pizza Identitas Merek

Mono Pizza adalah identitas merek yang diciptakan untuk sebuah pizzeria di Inggris. Namanya menggabungkan kata Mona Lisa dan pizza, menautkan seni rupa dengan kuliner. Logonya memadukan wajah Mona Lisa dengan bentuk bundar sebuah pizza. Tanda grafis ini digambar dengan teknik monoline dan bentuk-bentuk grafis yang beraturan, sehingga tatapan tenang itu tersirat tanpa detail yang rumit. Hanya tiga warna yang digunakan, dan kontras di antara ketiganya melengkapi komposisi yang jernih dan minimal. Identitas ini diterapkan pada kemasan pizza berukuran 320 kali 320 kali 40 milimeter, yang dicetak dengan tinta Pantone.

Pengakuan

Tentang A' Design Award Perunggu

Mono Pizza Identitas Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Mono Pizza Identitas Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Mono Pizza Identitas Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Monopizza is a pizzeria located in the UK that aims to elevate the process of pizza-making to the level of high art. The name "Monopizza" combines the words "Monalisa" and "pizza," reflecting the concept of blending art and cuisine. The company's logo also reflects this concept by combining the image of the Mona Lisa with an image of pizza.
Dimensi & Kemasan: Pizza packaging dimensions:320х320х40
Printing with Pantone ink
Tag: logo, branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Teknologi Produksi: The MonoPizza logo was produced with Adobe Illustrator CC 2022 and Adobe Photoshop CC 2022. It is developed on the basis of the monoline technique and regular graphic shapes.
Tantangan Desain: The most challenging aspect of this design project was navigating the complex balance between functionality and aesthetics. Finding innovative solutions that both meet the practical needs of the user while also being visually compelling required a great deal of creativity and experimentation. Additionally, incorporating historical and social perspectives into the design added another layer of complexity.

External factors, such as available technology and materials, also presented challenges. For example, limitations in production capabilities required careful consideration of manufacturing processes and techniques to ensure that the final product could be successfully realized
Riset: The main goals of the study were to identify user needs, preferences, and pain points in order to inform the design of the product. To achieve these goals, the study used a combination of surveys, interviews, and usability tests to collect data from a diverse group of participants.

The study employed various research tools, including survey software, interview protocols, and usability testing software, to gather and analyze data. Participants were recruited through social media, online forums, and email lists
Inspirasi: The inspiration behind my project comes from one of the most famous artworks in history - Leonardo da Vinci's Mona Lisa. I was captivated by her enigmatic smile and wanted to create my own modern version of the iconic painting. Using the technique of monoline art, I aimed to capture the essence of Mona Lisa's gaze without relying on intricate details.

I spent countless hours honing my craft and ensuring that every line and curve conveyed the right emotion and expression.
Durasi Proyek: The project started in April 2022 and work on the branding continues to this day.
Alur Operasi: The artwork utilizes a minimalist style achieved through the use of only three colors that when combined, create the necessary contrast and complete the composition. The final result creates a harmonious visual impression through the organic combination of the selected colors. The minimalist approach present in the artwork provides a clear and concise transmission of ideas, enhancing the viewer's focus on the main content
Kredit Gambar: Irina Kolosovska