Lion Dancing New Year Kotak Hadiah Anak by Shenzhen Banana Design Co. Ltd

Lion Dancing New Year Kotak Hadiah Anak by Shenzhen Banana Design Co. Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2024

Lion Dancing New Year Kotak Hadiah Anak

by Shenzhen Banana Design Co. Ltd

Client: Shenzhen Banana Design Co. LTD

A' Design Award Perunggu Winner in Kemasan Category

13,223

Verified Award Winner

Verify Award Status for #151796

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lion Dancing New Year Kotak Hadiah Anak

Lion Dancing New Year adalah kotak hadiah anak yang diciptakan untuk mengajarkan budaya tradisional Tahun Baru Imlek melalui permainan. Kotak bagian luar menampilkan ilustrasi tarian barongsai bergaya modern dan dapat dibuka lipatannya menjadi kepala singa yang bisa dikenakan anak-anak sebagai topeng. Di dalamnya terdapat berbagai perangkat belajar dan bermain, meliputi kaleidoskop naga, stiker dewa pintu, kartu pembentuk kebiasaan, kaligrafi bertuah, amplop merah, serta hiasan gantung jeruk keprok. Kotak ini terbuat dari kertas dengan teknik cetak dan potong berpola, sehingga kemasannya digunakan kembali sebagai bagian dari produk itu sendiri.

The Recognition

About the A' Design Award Perunggu

Lion Dancing New Year Kotak Hadiah Anak adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Lion Dancing New Year Kotak Hadiah Anak diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Lion Dancing New Year Kotak Hadiah Anak memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This creative gift box promotes Children’s learning about traditional Chinese new year culture through play. The outer packaging features a traditional lion dance design that can be unfolded to become a lion head. In addition to protecting the internal products, children can also use the outer packaging box as a mask to experience the fun of lion dancing, promoting the reuse of packaging materials and eco-friendliness.
It is a unique set of children's New Year products, interactive games, and teaching aids, achieving the goal of combining education with play.
Dimensions & Packaging: 250mmX250mmX170mm
Tags: Children,New Year Gift Box
Production Technology: Material for paper box, using printing, profiled cutting technology
Design Challenge: The elements of traditional lion dance are depicted in a modern way so they become more appealing to modern children. The packaging has rich playability and users love to wear it on their heads and play with friends. Parents also love to take photos and share them on social media, increasing the product's exposure and secondary sales.
The product makes good use of its outer packaging, making it a part of the product itself and increasing the packaging's reusability. It also expresses the brand's philosophy of "protecting children's curiosity and inspiring unlimited creativity".
Research: Enable users to deeply engage with the Chinese New Year culture, allowing children to learn about the Chinese New Year culture with just one play and stimulate their creativity.
Inspiration: Inspired by the traditional Chinese lion dance.The elements of traditional lion dance are depicted in a modern way so they become more appealing to modern children.
Enable users to deeply engage with the Chinese New Year culture, allowing children to learn about the Chinese New Year culture with just one play and stimulate their creativity.
Project Duration: The project will be completed in Shenzhen in August 2021
Operation Flow: Gift boxes have features and learning and interactive items:
Lion dance headgear, chinese dragon kaleidoscope, door gods stickers, lion dance headgear, habit-forming cards, auspicious calligraphy, stickers, red envelope, red envelope storage box, new year tangerine
hanging decorations and phonetic alphabet chart with popular Chinese characteristics.
Team Members: Creative Director：Yang Qianfu
Creative Director：Lin Xupan
Design Director：Lin Songcai
Planning Director： Xu Zhanli
Image Credits: Image :Banana Design