Lucky Forever Tea Kemasan Teh by Shenzhen Banana Design Co. Ltd

Lucky Forever Tea Kemasan Teh by Shenzhen Banana Design Co. Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2024

Lucky Forever Tea Kemasan Teh

by Shenzhen Banana Design Co. Ltd

Client: Shenzhen Banana Design Co. LTD

A' Design Award Perunggu Winner in Kemasan Category

12,714

Verified Award Winner

Verify Award Status for #151857

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lucky Forever Tea Kemasan Teh

Lucky Forever Tea adalah desain kemasan kertas untuk teh Pu-erh. Kotaknya memuat lima kantong teh berbentuk bundar, satu untuk setiap hari dalam sepekan kerja. Kompartemen jaring di bagian dalam memungkinkan penyeduhan di mana saja, di kantor maupun saat bepergian. Kotak kertas model tarik ini dicetak dan diberi sentuhan foil stamping. Ilustrasi bergaya modern menampilkan motif-motif keberuntungan tradisional seperti burung bangau, labu gourd, bunga peoni, burung murai, ikan koi, lampion, dan batangan emas. Desainnya yang meriah membawa harapan akan masa depan yang lebih baik. Tujuannya adalah menghadirkan teh Pu-erh secara sederhana dan menarik bagi konsumen muda.

The Recognition

About the A' Design Award Perunggu

Lucky Forever Tea Kemasan Teh adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Lucky Forever Tea Kemasan Teh diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Lucky Forever Tea Kemasan Teh memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging contains five round Pu-erh tea bags for daily use, perfect for a five-day workweek. This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The packaging illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, magpies,lanterns, and ingots. The festive design embodies blessings for a better future.
Tags: Tea Packaging、Lucky Forever
Production Technology: The material is paper box, the construction is in pull-out form and the process is printed and foil stamped.
Design Challenge: Packaged for easy portability.This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
Inside the package is a mesh storage compartment for brewing tea, so users can brew tea on the go, just like coffee.
Research: This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, peonies, lucky peonies, magpies, koi fish, and ingots. The festive design embodies blessings for a better future.
Inspiration: The name of the tea is "Lucky Forever" and the customer group is young, so the illustration format is more in line with the younger consumer group.
The packaging uses both illustrations and hot stamping techniques. The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, quails, peonies, lucky peonies, magpies, koi fish, lotus flowers, lanterns, and ingots. The festive design embodies blessings for a better future.
Project Duration: The project was completed in Shenzhen in August 2022
Team Members: Creative Director: Yang Qianfu
Creative Director: Lin Xupan
Design Director: Lin Songcai
Planning Director: Xu Zhanli