Pavanpet Makanan Hewan Peliharaan by Mohsen Koofiani

Pavanpet Makanan Hewan Peliharaan by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2024

Pavanpet Makanan Hewan Peliharaan

by Mohsen Koofiani

Client: Pavanpet

A' Design Award Perunggu Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #151937

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Colors

The Design

About Pavanpet Makanan Hewan Peliharaan

Biasanya, karena manusia menganggap hewan peliharaan sebagai anggota keluarga dan anak-anak mereka, desain kemasan dibuat bergaya kartun. Penggunaan karakter dapat memperkuat koneksi dengan pemirsa dan menciptakan lingkungan yang menarik. Hasilnya, kemasan memiliki hubungan visual yang menonjol dan istimewa. Wajah hewan-hewan tersebut dirancang dengan sangat cerdik dan senyum serta kebahagiaan mereka terlihat jelas, yang menunjukkan efek produk ini pada mereka. Penggunaan warna-warna sederhana tanpa detail menciptakan pemahaman yang lebih baik tentang gambar dan tujuannya.

The Recognition

About the A' Design Award Perunggu

Pavanpet Makanan Hewan Peliharaan adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Pavanpet Makanan Hewan Peliharaan diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Pavanpet Makanan Hewan Peliharaan memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
Dimensions & Packaging: W: 200 mm
H: 400 mm
D: 80 mm
Tags: Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
Production Technology: Matte three-layer packaging with aluminum
printing method: rotogravure
Design Challenge: The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
Research: The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
Inspiration: Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
Project Duration: The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
Image Credits: Illustrator / Creator: Mohsen Koofiani