Neev Kemasan Es Krim by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Besi in Desain Kemasan Competition Category.

BesiKemasan· 2024

Neev Kemasan Es Krim

by Mohsen Koofiani

Client: Neev

A' Design Award Besi Winner in Kemasan Category

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Verified Award Winner

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Colors

The Design

About Neev Kemasan Es Krim

Dalam desain yang diberi nama berdasarkan teknik musikal ini, ilustrasi pada kemasan diselaraskan dengan nama setiap produk. Ilustrasi digambar secara sederhana dengan teknik yang indah dan beragam warna sesuai rasa setiap es krim. Dalam desain kemasan ini, tercipta interaksi antara musik dan cita rasa es krim. Tujuan kemasan ini adalah menggabungkan perasaan berbeda antara mendengarkan musik dan menikmati es krim. Anda mungkin ingin merasakan pengalaman ini sambil mendengarkan musik dengan tema serupa saat menikmati es krim.

The Recognition

About the A' Design Award Besi

Neev Kemasan Es Krim adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Neev Kemasan Es Krim diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Neev Kemasan Es Krim dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this design, the name of each product is compatible with the illustration on the packaging, such as solo, duette & … . Eye-catching illustrations with special techniques and various colors are other features of this packaging. These things create focus and visually the viewer's eye remains fixed and curious. Another feature of the package is the focus on the music and the musician.
Dimensions & Packaging: Capacity: 170 ml
Mouth: 80mm
Depth: 62mm
Tags: Ice cream Package, Ice cream, Music, Neev, Vanilla Ice cream, Chocolate ice cream, Tropical ice cream
Production Technology: Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Design Challenge: Using different ways to show excitement is a challenge for every designer. In this packaging, an attempt has been made to use a design that is not related to food and to connect the tempting world of edibles with another tempting world, and that is music that has reached a spiritual interaction with ice cream.
Research: Behavioral examination, etc
Inspiration: The inspiration for this design is music. A song has different effects in different parts. This is also the case in the enjoyment of eating ice cream. Tastes and feelings are like musical notes and have different effects depending on the environment and place.
Project Duration: The project started in October 2022 and finished in April 0223 in Shiraz, Iran
Operation Flow: The relationship between excitement in listening to music and eating ice cream. This is an interaction. Different feelings when listening to music are like the excitement of eating ice cream. The pleasure of each represents the feeling we need at the moment, and having each at the same moment balances the inner state and gives a good feeling. During the design of each of the designs, the designer listened to the same style of music and familiarized himself with the same topic so that he could coordinate the illustration with the music.
Image Credits: Illustrator / Creator: Mohsen Koofiani