Big N Ben Kemasan Es Krim by Mohsen Koofiani

Big N Ben Kemasan Es Krim by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Besi in Desain Kemasan Competition Category.

BesiKemasan· 2024

Big N Ben Kemasan Es Krim

by Mohsen Koofiani

Client: Big N Ben

A' Design Award Besi Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #152038

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Colors

The Design

About Big N Ben Kemasan Es Krim

Desain ini memiliki warna-warna yang menarik perhatian. Penggunaan pola desain klasik dan warna-warna yang berbeda serta karakter-karakter terkenal dari Inggris, yang digambarkan dengan cara minimal, dan masing-masing memiliki cerita yang berbeda untuk diceritakan, merupakan ciri-ciri dari koleksi desain ini. Seolah-olah karakter-karakter tersebut sedang menceritakan sebuah kisah dan mencari sesuatu. Desain-desain tersebut sedemikian rupa sehingga merepresentasikan nama merek dan negaranya. Di samping kemasan, jenis produk dan isinya digambarkan secara langsung.

The Recognition

About the A' Design Award Besi

Big N Ben Kemasan Es Krim adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Big N Ben Kemasan Es Krim diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Big N Ben Kemasan Es Krim dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The use of old design patterns and different colors and well-known characters of England, each of which has different stories to tell, are considered unique features of this design series. The designs are such that it represents the name of the brand and its country. Next to the packaging, there is a direct reference to the type of product and its contents.
Dimensions & Packaging: PP container
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Capacity: 170 ml
Mouth: 80 mm
Depth: 62 mm
Tags: Ice cream, Ice cream Package, colorful, London, Big ben, Package Design, Pattern Design
Production Technology: Designing and illustration done with Illustrator software. The packaging has a harmonious design structure and does a lot with little visibility.
Design Challenge: In the completed design, the biggest challenge of the designer was to come up with an idea and how to implement it in order to be able to introduce the product to the people according to its brand location and identity.
Research: Type of research: studies
Research objectives: Identifying brand identity in the design along with the visual appeal of packaging and mental storytelling
Data collection: All the research and studies were selected through the internet and selected books and stories.
Participants or Experiments: Because the purpose of the brand is clear, research is planned based on public interest based on books and stories.
Results: According to the viewer's knowledge of the content of the packaging, the viewer's eyes were ready to accept the design, and the results of this work were very satisfactory.
Inspiration: As it is clear from the name of the brand, all the design ideas are taken from England. Simple and dynamic character design inspired by famous British icons and characters.
Project Duration: This project started in November 2022 and continues until now.
Operation Flow: The colors and characters in this packaging have been able to depict the identity of the brand, and the simplicity of the characters and the passionate coloring of the design does not target the packaging to a certain age range and attracts everyone.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani