AS Women Empowerement Hadiah Korporat by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award Besi in Desain Barang Hadiah Competition Category.
BesiBarang Hadiah· 2024
AS Women Empowerement Hadiah Korporat
Client: As
A' Design Award Besi Winner in Barang Hadiah Category
Verified Award Winner
Verify Award Status for #152153The Design
About AS Women Empowerement Hadiah Korporat
A|S memutuskan untuk merancang hadiah korporat tahunan yang berfungsi sebagai pernyataan dan ajakan bertindak yang diilhami oleh kebutuhan untuk memberdayakan perempuan dari berbagai etnis, agama, atau status sosial. Cretan Tsikoudia, minuman tradisional Yunani, mengisi botol-botol yang dibentuk untuk melambangkan berbagai perempuan, masing-masing dengan wajah tanah liat yang khas sebagai penutup botol, terinspirasi secara gaya dari patung-patung Cycladic kuno. Botol-botol tersebut menyampaikan tema-tema Kebebasan, Perubahan, Kesetaraan, Keadilan, Pendidikan, Pilihan, dan Kekuatan. Setiap botol ditempatkan dalam kotak khusus dengan representasi grafis artistik dan poster dinding.
The Recognition
About the A' Design Award Besi
AS Women Empowerement Hadiah Korporat adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. AS Women Empowerement Hadiah Korporat diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. AS Women Empowerement Hadiah Korporat dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
- Dimensions & Packaging
- Paper Box Width 327mm x Depth 117.5mm x Height 585mm
- Tags
- CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
- Production Technology
- Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
- Design Challenge
- Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
- Research
- Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today. - Inspiration
- Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
- Project Duration
- The project started in December 20 2022 until February 8 2023 in Athens
- Operation Flow
- The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
- Team Members
- creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
- Image Credits
- Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi
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