Daity Galaxy Kemasan Es Krim by Mohsen Koofiani

Daity Galaxy Kemasan Es Krim by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2024

Daity Galaxy Kemasan Es Krim

by Mohsen Koofiani

Client: Daity Galaxy

A' Design Award Perunggu Winner in Kemasan Category

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Verified Award Winner

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Colors

The Design

About Daity Galaxy Kemasan Es Krim

Desain kemasan es krim ini mengajak pemirsa memasuki dunia yang penuh imajinasi dan keajaiban. Terinspirasi oleh jiwa bebas anak-anak, desain ini membangkitkan nostalgia, kehangatan, dan kegembiraan pada khalayak dari segala usia. Warna-warna ceria dan ilustrasi yang penuh keceriaan menceritakan kisah-kisah unik yang membangkitkan jiwa anak kecil dalam diri. Setiap detail dirancang dengan cermat untuk memicu rasa ingin tahu, sementara penggunaan teknik cat air menambahkan kelembutan, emosi, dan kedalaman artistik pada desain secara keseluruhan.

The Recognition

About the A' Design Award Perunggu

Daity Galaxy Kemasan Es Krim adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Daity Galaxy Kemasan Es Krim diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Daity Galaxy Kemasan Es Krim memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this ice cream packaging design, you enter a different children's world. It may seem that this idea is only for children, but this fantasy design style will take you to the fantasy world of children. Happy colors and different illustrations each tell you a story that makes you enter your childhood in an imaginative way. The design has many details that make the viewer more interested and curious.
Dimensions & Packaging: Capacity: 600 ml ice cream,
Tags: Ice Cream, Ice cream Package, Colorful, Package Design, Children, Imagination, Illustration
Production Technology: The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision. IML Applicable, Tamper Evident, Microwave capability, freezer capability
Design Challenge: The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
Research: Type of research: field and spot research, research goals: knowing children's emotions and understanding color in them, collecting data and research tools: using multiple characters for each design, and children's freedom in choosing colors. Participants: children between 7 and 12 years old. Research Impact: The viewer's desire to see the final design and the effective outcome of the design
Inspiration: This design is inspired by children's fantasy worlds. In the pictures, each child imagines himself in a special fantasy world according to each flavor of ice cream. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
Project Duration: This project started in March 2023 and continues until now in Shiraz, Iran
Operation Flow: The nature of ice cream always has a sense of happiness and dream for both children and adults. Therefore, showing and depicting a world with happy and carefree colors used in packaging along with cartoon characters and a fantasy-dream atmosphere can be very effective. Special imagery and attractive color are the key tools of this packaging for better interaction and impact.
Patents: Idea & Package Design: Mohsen Koofiani
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani