Novus Organics ACV Desain Kemasan oleh Shashwat Das and Ruchi Gada - Almond Branding

Karya Novus Organics ACV Desain Kemasan oleh Shashwat Das and Ruchi Gada - Almond Branding adalah pemenang yang sangat dihormati dari 2024 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2024

Novus Organics ACV Desain Kemasan

oleh Shashwat Das and Ruchi Gada - Almond Branding

Klien: Novus Organics

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

14,985

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #152622

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Novus Organics ACV Desain Kemasan

Novus Organics Apple Cider Vinegar bertujuan untuk menetapkan standar kualitas yang tak tertandingi di pasar India, melampaui pesaing dalam hal konsentrasi dan kemurnian. Desain kemasan ini diciptakan untuk melengkapi keunikannya, menekankan kesederhanaan dan keanggunan. Label yang bersih dan transparan menampilkan keindahan alami produk. Menggunakan gaya gambar garis minimalis, desain ini menangkap esensi dari bahan-bahan organik pilihan tangan, sejalan dengan komitmen terhadap keunggulan dan keberlanjutan. Kemasan ini bebas plastik dan dapat didaur ulang, menonjolkan tanggung jawab lingkungan.

Pengakuan

Tentang A' Design Award Perunggu

Novus Organics ACV Desain Kemasan adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Novus Organics ACV Desain Kemasan diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Novus Organics ACV Desain Kemasan memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Novus Organics Apple Cider Vinegar was of a quality standard that the Indian market had never experienced before.

No other existing competitor in the market could match its concentration and purity. Since the product was unique, we vouched to make the Packaging Design unique in all possible ways.

A clean, minimalistic design that reflects the brand's commitment to quality and simplicity. The label is mostly transparent, allowing the natural beauty of the product to shine through.
Dimensi & Kemasan: Limited Colour Palette

The label uses only three colours along with gold foil and white to create a sophisticated and premium look.
The carton captures the ACV shade as a Pantone in the background, creating a cohesive and consistent design language.
Tag: Packaging Design, Health & Wellness, Sustainable Packaging, Planet Friendly Packaging, Plastic-free Packaging
Teknologi Produksi: Sustainable & Planet Friendly Packaging Design

At Almond Branding, we believe in the cause of sustainable and eco-friendly packaging.
We proposed recyclable glass, cork and paper packaging and minimalistic printing colours to minimize waste and reduce the carbon footprint of the brand.

The entire packaging is plasticfree and is easy to recycle, furthering Novus Organics’ commitment to sustainability and being planet first.
Tantangan Desain: The challenge was to design packaging that embodies the essence of handpicked, organic ingredients while reflecting nature's bliss. Employing a line drawing illustrative style, the design showcases purity and simplicity, echoing the brand's commitment to quality. Design had to signify authenticity and transparency, aligning with sustainable practices. The packaging had to be entirely plastic-free and recyclable, reinforcing Novus Organics' dedication to environmental stewardship.
Riset: Creating a unique design for Novus Organics ACV was crucial to stand out in a saturated market. Unlike competitors' tall PET bottles with plastic/metal caps and opaque labels depicting apples, we aimed for unprecedented distinctiveness. Extensive market research guided our strategy, ensuring unparalleled concentration, purity, and packaging innovation.
Inspirasi: Capturing The Australian Story
The Postcard style and "with love from Australia" stamp are not just design elements, but a story in itself. It represents the passion of the brand founders and their journey to bring the best of Australia to India.

The design captures the essence of handpicking the best ingredients and capturing the bliss of nature in a bottle.

The line drawing illustrative style perfectly captures the essence of the product's pristine and pure organic nature and origin.
Durasi Proyek: The Packaging Design started in 2022 and was executed and launched in 2023.
Alur Operasi: Efficient Verbal Branding:

Each pack phase narrates brand ethos, conveying product benefits in a conversational, inclusive tone.

From tagline 'Cheers to Your Perfect Health Booster' to 'Your Nourishment' description, packaging warmly engages users.

The style evokes a sense of artisanal craftsmanship and attention to detail, conveying the idea that the product is carefully made using only the best organic ingredients. By using only black and red, the illustrations convey a sense of authenticity and transparency.
Anggota Tim: Ruchi Gada,

Shashwat Das
Kredit Gambar: Optional Image #4 Picture Credits Novus Organics