Life-Space Slimram Kemasan Suplemen Probiotik by Creative Department

Life-Space Slimram Kemasan Suplemen Probiotik by Creative Department is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2024

Life-Space Slimram Kemasan Suplemen Probiotik

by Creative Department

Client: Creative Department of BY-HEALTH Pharmaceutical Co., Ltd.

A' Design Award Perak Winner in Kemasan Category

33,192

Verified Award Winner

Verify Award Status for #152997

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Life-Space Slimram Kemasan Suplemen Probiotik

Slimram adalah kemasan untuk suplemen probiotik yang ditujukan untuk mengecilkan lingkar pinggang wanita. Bentuk kotaknya mengikuti lekuk pinggang perempuan, sehingga fungsi produk tersampaikan secara langsung. Ragam pola pada permukaannya merujuk pada perubahan mikrobioma manusia. Warna biru khas merek dipadukan dengan warna-warna sekunder yang cerah. Kotak ini terbuat dari PET yang dapat didaur ulang dan berukuran 80 kali 39 kali 160 milimeter. Hot stamping laser dan emboss diterapkan pada permukaannya. Desain ini bertujuan membedakan produk dari kemasan karton probiotik pada umumnya.

The Recognition

About the A' Design Award Perak

Life-Space Slimram Kemasan Suplemen Probiotik adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Life-Space Slimram Kemasan Suplemen Probiotik diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Life-Space Slimram Kemasan Suplemen Probiotik adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This probiotic is specifically designed for women's waist slimming. Box shape simulates the female waist and intuitively expresses the function of slimming the waist. The dynamic and diverse patterns on the packaging surface, reminiscent of the fascinating transformations of the human microecology, Pair the brand's blue with a bright secondary color. Unlike other probiotic stereotypes, Slimram is closer to FMCG and better attracts young online consumers.
Dimensions & Packaging: Length 80mm x width 39mm x height 160mm
Tags: Slimram、Slimram Probiotic 、Lifespace Slimram Probiotic、Package Design
Production Technology: Unlike most probiotic products on the market, which are packaged in regular cartons, Slimram's innovative structural shape is combined with laser hot stamping and embossing processes to enhance product differentiation and value. The packaging box is made of recyclable PET environmentally friendly materials, which is conducive to the sustainable development of the earth.
Design Challenge: The unique box shape has been repeatedly polished to ensure that the packaging can show the curvy beauty of a woman's slender waist at different angles. The packaging of solid beverage products has strict regulatory requirements, font size and layout requirements and other elements are limited, packaging design in line with regulatory requirements, but also take into account the design beauty and accurate information communication.
Research: The core strain of Slimram, Slimram-1, has been clinically proven to regulate fat metabolism, reduce insulin resistance & improve glucose metabolism, and achieve the effect of significantly reducing visceral fat area and waist circumference, reducing visceral fat up to 7cm2 and waist circumference by up to nearly 2CM.
Inspiration: We used the box type to simulate the female waist curve to visually convey the product function, and the unique box type stood out in the market. Probiotics help regulate the human microbiome, so we have designed a variety of random patterns with different forms and colors on the surface of the box to abstract and express the wonderful changes of the human microecology, and also make the packaging style more in line with the aesthetics of young people.
Project Duration: The project started in August 2021 and took six months to complete, with the first batch coming to market in March 2022
Operation Flow: How to make the product more special and stand out from the crowd of competitors is the key challenge in this case. Unique packaging structure, clear information layout, vivid color contrast, rich and exquisite special craftsmanship, all help products to gain consumer attention. As soon as the product was launched, it achieved good sales and continued to grow.
Patents: The logo (Slimram) has registerted tramark.
Trademark Year 2020
Trademark Holder BY-HEALTH Co.

The package design is patented.
Patent No. ZL 2022 3 0035810.6
Pantent Holder Yunchao Liang
Year 2022
Jurisdiction Design patent
Team Members: Creative Direction:Darren Chan
Designer:Dongmei Chung, June Wen