Moutai 1935 Kemasan Minuman Keras oleh Chengdu Wanjiazu Technology Co., Ltd

Karya Moutai 1935 Kemasan Minuman Keras oleh Chengdu Wanjiazu Technology Co., Ltd adalah pemenang yang sangat dihormati dari 2024 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

EmasKemasan· 2024

Moutai 1935 Kemasan Minuman Keras

oleh Chengdu Wanjiazu Technology Co., Ltd

Klien: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Pemenang A' Design Award Emas dalam Kategori Kemasan

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Tentang Moutai 1935 Kemasan Minuman Keras

Moutai 1935 adalah kemasan untuk minuman beralkohol hasil sulingan asal Provinsi Guizhou, Tiongkok. Botol kaca ini menampilkan motif relief di atas latar merah, yang menggambarkan adegan berwarna keemasan tentang para penjual garam dan perdagangan minuman keras di kota Moutai. Motif tersebut terinspirasi dari lukisan genre tradisional Tiongkok. Tiga lingkaran riak keemasan ditimbulkan pada bagian bahu botol. Permukaan relief diselesaikan dengan semprotan glasir yang meningkatkan daya cengkeram dan kenyamanan sentuhan. Tutup dari paduan seng menggunakan struktur bergerigi terputus sebagai langkah antipemalsuan. Kotak hadiahnya dibuat dari karton chipboard yang dapat didaur ulang dan terurai secara hayati.

Pengakuan

Tentang A' Design Award Emas

Moutai 1935 Kemasan Minuman Keras adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Moutai 1935 Kemasan Minuman Keras diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Moutai 1935 Kemasan Minuman Keras menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

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Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
Dimensi & Kemasan: product dimensions,230 mm x 85 mm x 85 mm
Tag: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
Teknologi Produksi: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
Tantangan Desain: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
Riset: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
Inspirasi: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
Durasi Proyek: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
Alur Operasi: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
Anggota Tim: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)