Guyuelongshan Kemasan Arak Beras Tiongkok by Yuejun Chen

Guyuelongshan Kemasan Arak Beras Tiongkok by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2024

Guyuelongshan Kemasan Arak Beras Tiongkok

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

A' Design Award Perak Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #153976

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan Kemasan Arak Beras Tiongkok

Guyuelongshan adalah desain kemasan untuk arak beras Tiongkok dari Zhejiang, Tiongkok. Arak ini dibuat dengan proses tradisional dan memiliki kadar alkohol rendah, sehingga cocok dikonsumsi sehari-hari oleh konsumen muda. Kemasannya mengikuti estetika lukisan pemandangan Tiongkok, dengan bentuk wadah yang menyiratkan gunung, air, dan matahari terbenam. Desain ini bertujuan memperbarui tampilan polos kemasan arak beras terdahulu serta menghadirkan budaya Timur dengan cara yang modern. Kemasan ini berukuran lebar 340 mm, kedalaman 130 mm, dan tinggi 150 mm.

The Recognition

About the A' Design Award Perak

Guyuelongshan Kemasan Arak Beras Tiongkok adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Guyuelongshan Kemasan Arak Beras Tiongkok diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Guyuelongshan Kemasan Arak Beras Tiongkok adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.