Ling Lie Vodka Kemasan Vodka by Laizhou Distillery

Ling Lie Vodka Kemasan Vodka by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2024

Ling Lie Vodka Kemasan Vodka

by Laizhou Distillery

Client: Laizhou Distillery

A' Design Award Perak Winner in Kemasan Category

38,540

Verified Award Winner

Verify Award Status for #154182

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ling Lie Vodka Kemasan Vodka

Ling Lie Vodka adalah desain kemasan botol yang diciptakan untuk minuman keras putih yang diproduksi di Qionglai, Sichuan. Bentuknya terinspirasi oleh Pegunungan Salju Xiling, tempat asal bahan bakunya. Tekstur bergelombang mengingatkan pada permukaan bebatuan dan lukisan tinta Tiongkok. Botolnya terbuat dari kaca putih kristalin yang sangat tembus cahaya, dengan tutup bersablon dan label yang diselesaikan dengan cetak emas dan perak pada kertas ramah lingkungan. Garis lengkung yang ramping meningkatkan kenyamanan genggaman, dan leher botol yang langsing membatasi udara yang masuk ke dalam botol, sehingga minuman dapat disimpan dan disajikan beberapa kali.

The Recognition

About the A' Design Award Perak

Ling Lie Vodka Kemasan Vodka adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Ling Lie Vodka Kemasan Vodka diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Ling Lie Vodka Kemasan Vodka adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Laizhou Distillery in Qionglai, Sichuan, introduces the specially designed packaging for its first white spirit, Ling Lie Vodka. The packaging highlights the Snow Mountains features, where the raw materials originated, providing a pleasant drinking experience while enjoying the natural and original brewing style. It introduces the modest and pure Chinese culture to the world while integrating the excellent traditions of the Vodka family to explore new possibilities in the spirits market.
Dimensions & Packaging: product dimensions, 78 mm x 78 mm x 309 mm
Tags: Vodka, Snow Mountains, Integration of Chinese and Western, Naturalism, Local Spirit
Production Technology: Highly Translucent Crystalline White Glass, Screen Printing Bottle Cap, Gold and Silver Stamping Label
Design Challenge: The challenge is how to create local Chinese spirits packaging. Ling Lie breaks through the traditional vodka packaging model. Natural landscape elements with modern crafts highlight the interaction between nature and modern art. Moreover, the label incorporates the glacial element to convey the natural and pure local brewing concept, with gold and silver stamping and environmentally friendly paper, paying tribute to nature.
Research: In the new consumption era, foreign spirits dominate the vodka market. By introducing this memorable spirits packaging, the design team entices the drinker into an enjoyable drinking journey while building a local spirits brand, highlighting the excellence of domestic spirits and Chinese aesthetics to the world.
Inspiration: The inspiration for the bottle design comes from the Xiling Snow Mountains, as the corrugated texture resembles the combination of rocks and Chinese water ink. The highly translucent crystalline white glass showcases the toughness of the stone, the ecological landscape features where the raw materials come from, and the power of nature, which aligns with the brand concept of nature and purity, showcasing dynamic aesthetics of masculinity, strength, and purity.
Project Duration: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Operation Flow: The grand but modest shape of the bottle employs slim, curved lines combined with the rocky texture of the snow mountain elements, providing customers with a more comfortable holding experience and a more layered sense of touch. The slender and elegant neck of the bottle reduces the air entering it, making it easy to store and drink it several times.
Team Members: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke