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Villa in Clouds Pusat Penjualan by Wang Weidong and Han Fang

Villa in Clouds Pusat Penjualan by Wang Weidong and Han Fang is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Desain Ruang Interior dan Pameran Competition Category.


PerakInterior· 2024

Villa in Clouds Pusat Penjualan

by Wang Weidong and Han Fang

Client: Donghe Design

A' Design Award Perak Winner in Interior Category

Colors

The Design

About Villa in Clouds Pusat Penjualan

Dalam sebuah bangunan yang menghadirkan teknologi dan seni, tim desain mengadopsi kekuatan teknologi untuk menggambarkan suasana kehidupan masa depan yang ideal dan menciptakan lapisan spasial yang kaya dengan pengalaman sensorik yang imersif, menawarkan kesan visual yang kuat, efek spasial yang beragam, serta nuansa kenyamanan dan relaksasi berkelas kepada pengunjung. Pada saat yang sama, desain yang penuh pertimbangan ini bertujuan mendekatkan manusia, teknologi, dan bangunan. Dengan menyeimbangkan antara abstraksi dan konkretisasi, desain ini menampilkan karakter humanistik dan mencerminkan aspirasi masyarakat akan kehidupan masa depan yang lebih baik.

The Recognition

About the A' Design Award Perak

Villa in Clouds Pusat Penjualan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Villa in Clouds Pusat Penjualan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Villa in Clouds Pusat Penjualan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
An hourglass-shaped art installation is embedded in the ceiling of the reception foyer where the arc layers reveal a rhythmic 3D sense. The white and dark green create a balance between calmness and vibrancy, while the sofas enclose a private negotiation area. The curves and lines, as well as dark green and tranquil plain colors, create a flexible and flowing space. The children's area is themed with a "time capsule", featuring light and flexible geometric elements that add life to the space.
Dimensions & Packaging
The use of vertical lines in the 1,000-square-meter space creates an expanded visual experience, enhancing the depth and tension of the area. The visual perspective guides the flow of the space, giving it a natural and charming appeal. The connection between the first and second floors adds a sense of liveliness. The choice of simple and calming colors establishes a pure and relaxing atmosphere, providing visitors with a feeling of abundance, satisfaction, and relaxation.
Tags
Diversified space, orderly structural aesthetic, futuristic sense of technology, humanity and nature, quality living
Production Technology
The reception foyer boasts a cohesive matte texture, creating a natural and pure tone. A circular installation featuring white curved screen elements defines the property models display area, creating a futuristic ambiance. The harmonious colors, materials, lighting, and artwork blend to create the meeting space. The circular columns extend upwards, complementing the spiral cantilever suspended from above. The functional area features gray hues, intertwining the spatial temperament and sentiment.
Design Challenge
"Design involves continuously pushing the limits of one's own cognition." There is no fixed business model; instead, the aim of design is to constantly challenge design boundaries in order to create new perceptions and visual impacts that stimulate business cognition. This mindset is crucial for any creative designer.
Research
Following a strict spatial order, the designers used curved surfaces to reconstruct the dimensions of time and space. They superimposed and combined materials, colors, and shapes to create spatial levels that offer an immersive sensory experience. This thoughtful approach aims to bring people, technology, and building closer together. By striking a balance between abstraction and concreteness, the design exhibits a "humanistic nature" and reflects people's aspirations for a better future life.
Inspiration
The sales center is designed with a focus on creating a dynamic experience using lines and arc shapes in the overall visual arrangement. The walls and ceilings are restrainedly designed, lending to an elegant and bright presence. This project showcases a vision of future lifestyle, incorporating a sense of technology into the experiential space. The result is a space that offers a strong visual impression, diverse spatial effects, and an upscale sense of comfort and relaxation.
Project Duration
Project start time: June 2022
Project completion time: October 2022
Location: Shijiazhuang, Hebei province, China
Operation Flow
The interior spaces are designed with interconnected areas that maintain an appropriate distance from each other. The arc-shaped geometric structures on the walls and ceiling create a visually stunning spatial order and structural aesthetic. The space is arranged in a rhythmic manner, with each area layered and divided to meet the functional needs of different scenes. The circulation throughout the space is consistent and flowing, providing seamless transitions and uninterrupted views.
Team Members
Wang Weidong and Han Fang
Image Credits
Model

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