Itsso Slimtissue Kemasan Tisu by Hyung-Woo Park

Itsso Slimtissue Kemasan Tisu by Hyung-Woo Park is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2024

Itsso Slimtissue Kemasan Tisu

by Hyung-Woo Park

Client: Itsso Slimtissue

A' Design Award Perak Winner in Kemasan Category

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Verified Award Winner
Verify Award Status for #154540

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Itsso Slimtissue Kemasan Tisu

Itsso Slimtissue adalah kemasan tisu wajah premium dengan bodi silindris yang ramping. Bentuknya terinspirasi dari bambu, dengan bodi menyerupai batang yang ramping dan tutup melengkung. Bodi utamanya terbuat dari kertas khusus, yang memungkinkan pencetakan pada seluruh permukaan 360 derajat sehingga identitas merek tampil jelas. Tisunya dibuat dari 100 persen pulp bambu dalam dua lapis. Kemasannya ringan dan ramping, sehingga mudah dibawa dan pas diletakkan pada tempat gelas di mobil. Setelah tisu habis digunakan, wadahnya dapat dimanfaatkan kembali dalam lebih dari 50 cara, seperti menjadi kotak penyimpanan atau tempat pensil.

The Recognition

About the A' Design Award Perak

Itsso Slimtissue Kemasan Tisu adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Itsso Slimtissue Kemasan Tisu diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Itsso Slimtissue Kemasan Tisu adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is designed as a premium tissue case, and the body, which can print 360 degrees, enables efficient and attractive advertising.
Dimensions & Packaging: Weight: around 80g, Size: 68 x 180mm, Body Material: Specialty paper, Tissue: 100% Bamboo Pulp(2-layers)
Tags: Tissue Packaging, Bamboo Tissue, Environmentally friendly, Slim-case
Production Technology: The main body is made of paper, so there is no restrictions on printing. It also has a systematic infrastructure that enables high-quality design and one-stop printing, production and distribution.
Design Challenge: Facial tissues, represented by Kleenex, have long been made in the form of squares. Naturally, people are used to square shapes. So how will cylindrical tissues be perceived by people? I was very worried about that. In addition, we had to conduct a market survey on what diameter the cylindrical tissue case should be to fit the cup holders of various sizes currently in use.

It was a challenge to people's stereotype that facial tissue cases are all square. In addition, we put a lot of thought and effort into such a design that provides convenience in real people's lives and can even be used as interior props.
Research: Why do all facial tissue cases have to be square shapes? The idea that started from the question was born into a slim cylindrical tissue design. Slim tissues enable neat and sophisticated spaces and allow for more space use than square tissues.
Inspiration: Inspired by the shape of bamboo, it is designed with a slim body like bamboo stems and curved lids, and tissues are also made from 100 percent bamboo pulp.
Lightweight and slim, easy to carry, and easy to use in car cup holders.
Project Duration: This product is designed, developed, and produced at Joint Creative Co., LTD. in Seoul, South Korea, in September 2023.
Operation Flow: A good design even thinks about the environment. After you finish using the tissue, you can reuse the tissue box in more than 50 different ways, including various storage boxes, pencil holders, flower pots, food storage boxes, vehicle ashtray, and trash cans.
Team Members: Creative Director and Brand Manager, Hyung-woo Park
Image Credits: Joint Creative Co., LTD. 2023