Meow Kotak Logistik Multifungsi oleh Yanxuan Design Center

Karya Meow Kotak Logistik Multifungsi oleh Yanxuan Design Center adalah pemenang yang sangat dihormati dari 2024 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2024

Meow Kotak Logistik Multifungsi

oleh Yanxuan Design Center

Klien: Netease Yanxuan Trading Co. Ltd

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Tentang Meow Kotak Logistik Multifungsi

Meow pada dasarnya adalah kotak logistik yang terinspirasi dari kucing dan rumah. Melalui inovasi cerdas dalam struktur die-cut dan tampilan, tidak hanya berfungsi untuk mengemas dan mengangkut barang tetapi juga dapat dengan mudah dilipat menjadi rumah kucing yang fungsional dan menggemaskan. Desain inovasi mikro ini memastikan produksi berbiaya rendah dan mendorong penggunaan kembali kotak logistik, menunjukkan sikap ramah hewan peliharaan dan peduli lingkungan yang sejalan dengan kebutuhan psikologis pemilik hewan peliharaan.

Pengakuan

Tentang A' Design Award Perunggu

Meow Kotak Logistik Multifungsi adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Meow Kotak Logistik Multifungsi diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Meow Kotak Logistik Multifungsi memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: · Smooth and simple folding process: Users can easily fold it into a cat house without the need for any tools or generating waste paper.
· Maximizing physical space design: The swing cover extends the top space of the cat house, maximizing its utilization. The open-door design makes the cat house more spacious.
· Sturdy structure design: The innovative double ear lock structure design at the top greatly enhances the stability of the cat house, accommodating the jumping behavior of cats.
· Exterior design with cat attributes: The design of the cat house is inspired by houses and cat elements such as ears and paws, the adorable appearance enhances the happiness of users and cats.
Dimensi & Kemasan: Width320mm x Depth280mm x Height200mm
Tag: Sustainable design, multi-function design, public welfare design, packaging recycling, pet-friendly.
Teknologi Produksi: Through innovative structural design, the packaging logistics box can be conveniently folded into a beautiful and strong interesting cat house, realizing multi-functional product packaging and reusing waste cartons.
Tantangan Desain: There is a type of cat house cardboard box available for sale on Chinese e-commerce platforms, but Meow does not want to increase the shopping cost for consumers. Following the principle of practicality, Meow aims to transform logistics boxes into cat houses through low-cost innovations. To achieve this goal, the designers have considered commercial costs, product load-bearing capacity, and the ability for mass production. On top of that, they have also managed to balance aesthetics and environmental friendliness for a better consumer experience.
Riset: The consumption of logistics transportation packaging is enormous in modern life and often leads to the disposal of used boxes. The design team aims to provide an opportunity for the secondary use of logistics boxes after transportation through low-cost innovative design and reduce the disposal of logistics boxes.
Inspirasi: The design takes inspiration from the features of cats, while the overall spatial design is inspired by human house structures. By transforming logistics boxes into spaces for cats to rest and play, it creates a warm and cozy shopping experience for consumers while providing cats with an additional entertainment space.
Durasi Proyek: The project started in April 2023 in Hangzhou and finished in May 2023 in Hangzhou, and successfully being implemented for logistics transportation in the cat litter industry.
Alur Operasi: This is a multi-functional logistics box that can be used as both a logistics box and a cat house.
In its logistics box state, it is used for packaging and transporting goods, similar to a regular packaging box. Once the package is received, it can be easily opened with a tear strip.
After removing the goods, it can be manually folded following the corresponding folding lines to transform into a cat house for cats to rest.
The entire process is easy and enjoyable.
Paten: CN307881819S Zhang XiuMin 2023 China.
ZL 2022 2 3152752.9 LiShuQin Zhang XiuMin 2023 China.
Anggota Tim: Zhang Xiumin, Quan Xinyi, Li Shuqin and Yang Wenhao
Kredit Gambar: Image Chen Zenan and Quan Xinyi