Challenger Kemasan Minuman Beralkohol oleh Yao Wu

Karya Challenger Kemasan Minuman Beralkohol oleh Yao Wu adalah pemenang yang sangat dihormati dari 2024 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2024

Challenger Kemasan Minuman Beralkohol

oleh Yao Wu

Klien: Beijing Wuyao Cultural and Creative Co. Ltd.

Pemenang A' Design Award Perak dalam Kategori Kemasan

43,796

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #155598

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Challenger Kemasan Minuman Beralkohol

Challenger adalah desain kemasan untuk sepasang botol minuman keras. Desain ini terinspirasi dari dua kisah mitologi klasik Tiongkok, yaitu Nezha di Istana Naga dan Wukong di Istana Kahyangan, serta menyampaikan semangat keberanian untuk menantang. Botol-botolnya berwarna oranye dan biru dengan ilustrasi bertema. Kotaknya berwarna biru tua dengan tepian emas, dan elemen-elemen yang merepresentasikan Wukong serta Nezha dicetak pada bagian depan dengan teknik emboss dan hot stamping emas. Kotak tersebut terbuka layaknya pintu ganda pada sudut miring 60 derajat, lalu dapat berdiri tegak di atas permukaan datar.

Pengakuan

Tentang A' Design Award Perak

Challenger Kemasan Minuman Beralkohol adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Challenger Kemasan Minuman Beralkohol diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Challenger Kemasan Minuman Beralkohol adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This is a spirits packaging design which uses two classic mythological stories Wukong and Nezha. The color of the illustrated bottle on the bottle orange and blue and the packaging box is dark blue with gold rims The front of the packaging box is printed with elements representing Wukong and Nezha and the craftsmanship is embossed with gold stamping.
Dimensi & Kemasan: Packaging box 30cm*12cm*22cm.
Tag: Challenger, Package design, Chinese Mythology, Chinese spirits
Teknologi Produksi: The main color of the bottle is orange and blue, and the bottle has themed illustrations printed on it. The theme color of the packaging box is dark blue, with embossed hot stamping technology on the edges, elemental symbols representing Wukong and Nezha printed on the front, and embossing technology to show gold and red decorative patterns. The packaging box adopts a double-door box opening method. The inside of the packaging box is printed with dark blue dark patterns corresponding to the theme, and Chinese poems are printed in hot stamping.
Tantangan Desain: The main challenge of this design is how to present these two classic mythological stories in a unique form on the bottle body and how to choose the material and craftsmanship of the external packaging box The painting form should fit the product and the craftsmanship selection should not be too complex but also reflect delicacy
Riset: This is a double bottle spirits packaging design based on the Chinese mythological stories. The protagonists of the two stories have a spirit of courage to challenge and this spirit coincides with Shede spirits industry myth series . The bottle color of this design is orange and blue and the process adopts the way of gold stamping . This packaging box is opened in a different way . Packaging box is also made of dark blue with gold trim and the gilded Shed logo is printed on elements with two classic mythological stories making the design more integrated while reflecting the quality of Shede spirits industry over the years
Inspirasi: The inspiration comes from the classic Chinese mythological stories of Nezha causing havoc in the Dragon Palace and Wukong causing havoc in the Heavenly Palace . The spirit of daring to challenge conveyed by it coincides with the concept of Shede brand this time. Drawing two stories into illustrations and printing them on the bottle not only looks beautiful but also gives deeper meaning to the bottle, and better reflects the charm of mythological stories.
Durasi Proyek: The project began in May 2022 in Beijing and was completed in July 2022.
Alur Operasi: The packaging box adopts a double-door opening method. Different from the traditional forward opening angle, it adopts an oblique 60-degree opening method. After the packaging box is opened, it can stand upright on a flat surface.
Anggota Tim: Original designer：Wu Yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Zheng ziyang
Graphic designer:Shi huafeng
Graphic designer:Tan zhen
3D designer:Liao hao