Freeway Loud Animasi Produk 3D by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Desain Film, Video dan Animasi Competition Category.
PerakFilm· 2024
Freeway Loud Animasi Produk 3D
Client: Morgan Studio
A' Design Award Perak Winner in Film Category
- 68,279
- Verified Award Winner
- Verify Award Status for #156123
The Design
About Freeway Loud Animasi Produk 3D
Freeway Loud adalah animasi produk tiga dimensi yang dibuat untuk sebuah merek alas kaki. Animasi ini menampilkan sebuah sepatu di dalam lingkungan industri, di mana mesin-mesin tampak menghidupkan produk tersebut. Sepatu dimodelkan dengan teknik hard surface di 3ds Max, menggunakan foto sebagai referensi. Tekstur dibangun dari citra kulit dan brush digital, dan adegan-adegannya dirender dengan Vray pada resolusi 1920 x 1080 piksel. Animasi ini dibuat untuk penggunaan daring, dengan tujuan menarik perhatian hanya melalui gambar, tanpa teks penjelas.
The Recognition
About the A' Design Award Perak
Freeway Loud Animasi Produk 3D adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Freeway Loud Animasi Produk 3D diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Freeway Loud Animasi Produk 3D adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
- Dimensions & Packaging
- 1920X1080
- Tags
- shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
- Design Challenge
- The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
- Project Duration
- The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
