Delpasand Kemasan Teh Hitam by Mohammadreza Eslamparast

Delpasand Kemasan Teh Hitam by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2025 A' Design Award Besi in Desain Kemasan Competition Category.

BesiKemasan· 2025

Delpasand Kemasan Teh Hitam

by Mohammadreza Eslamparast

Client: Delpasand

A' Design Award Besi Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #156274

View at A' Design Award Press Release Award Badge

Colors

The Design

About Delpasand Kemasan Teh Hitam

Delpasand adalah desain kemasan untuk teh hitam. Rangkaiannya mencakup teh Ceylon, yang ditawarkan dalam varian aromatik dan original, serta teh Iran. Warna hitam dipilih sebagai warna utama karena selaras dengan warna daun teh kering. Ilustrasi datar berupa teko teh dan perkebunan teh menunjukkan asal-usul setiap produk. Sosok petani, gajah, dan kuil merepresentasikan Ceylon, sementara pemandangan perkebunan merepresentasikan Iran. Warna-warna cerah dan berbeda membantu pembeli membedakan setiap varian di rak toko. Setiap kotak dicetak offset di atas karton dengan sentuhan emboss.

The Recognition

About the A' Design Award Besi

Delpasand Kemasan Teh Hitam adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Delpasand Kemasan Teh Hitam diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Delpasand Kemasan Teh Hitam dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Delpasand has 2 kinds of tea, Ceylon and Iranian tea.
Ceylon has 2 kinds of tea,Aromatic and original.
The color black was chosen because of the color of dried tea and to make them different on shelves, they were illustrated.
The teapot and farm illustration shows their countries' content.
the symbols, farm, farmer, elephant and the temple are used to show Ceylon and the symbols, Iran farms are used to show Iranian tea.
Different sharp colors are used to make easier them to chose.
Dimensions & Packaging: Width 120 mm x Depth 80 mm x Height 200 mm.
Tags: Black Tea, Illustration, Colorful, Modern Design, Drink, Hot drink,
Production Technology: Offset print on the cardboard in 5 colors, CMYK and one Pantone color in each artwork with UV and emboss.
Design Challenge: Many objects, characters and their colors in a small teapot on the packaging was the main Challenge.
Research: Before design, the design group researched about 10 days to see the concept and appearance of other packagings in markets to know and find their path. To make them different and attractive it has been decided to design in flatten illustration because the other packaging were designed with real picture.
Inspiration: A teapot was chosen as a symbol of tea and hot drink. The tea farm was the main subject of design. The atmosphere of each Ceylon and Iran is different so their countries' symbols were chosen.
Project Duration: April - May 2022, Tehran, Iran
Operation Flow: To make the design friendly, the illustration was chosen, because it made the design like a story to contact the customers.
Image Credits: Illustrator Mohammadreza Eslamprast, 2022.
Assistant: Samyar Eslamparast and Soodabe Zomorodi.