Cala di Seta 932 Label Anggur by Giovanni Murgia

Cala di Seta 932 Label Anggur by Giovanni Murgia is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2024

Cala di Seta 932 Label Anggur

by Giovanni Murgia

Client: Cala di Seta

A' Design Award Perunggu Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #157143

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Colors

The Design

About Cala di Seta 932 Label Anggur

Proyek ini bertujuan untuk menciptakan desain yang elegan, kontemporer, dan minimalis untuk menyampaikan warisan kilang anggur ini, yang didirikan pada tahun 1932, dalam keseimbangan antara nilai-nilai inovasi dengan pentingnya berakar pada bumi. Perpaduan ini disampaikan melalui desain label visual yang sangat menarik. Label-label ini dibuat dengan kertas seperti Fasson Cotton dari Avery Dennison dan sentuhan akhir seperti foil emas serta pantone metalik untuk menciptakan sebuah proyek yang dapat menyampaikan prestise dan tradisi pembuatan anggur dari kilang anggur ini.

The Recognition

About the A' Design Award Perunggu

Cala di Seta 932 Label Anggur adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Cala di Seta 932 Label Anggur diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Cala di Seta 932 Label Anggur memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of these labels is characterized by its elegance and the ability to communicate heritage and tradition to those who observe it. The special paper, the distinctive workmanship and the elements that ennoble it make it unique and unmistakable.
Dimensions & Packaging: Label dimension is width 90mm height 136 mm
Paper is Avery Dennison Fasson Cotton White
Printing techniques is Debossing, Braille, Hot foil gold
Tags: wine, label design, debossing, hystoric
Production Technology: For the labels we have thought of a prestigious paper such as Avery Dennison Fasson Cotton on which a debossing has been carried out embellished with a glossy paint in areas that recalls the effect of light reflecting on the surface of the water. A heraldic-like element recalls, in a modern key, the Calasetta coat of arms, and is made with a metallic Pantone colour, as is the text at the foot that tells the story of these wines.
Design Challenge: The challenge for this design was to create a project that could convey the prestige and winemaking tradition of this winery and the area. We did it thinking of a design with a classic flavor but with elements of innovation that made it current and contemporary.
Research: The research started from the history of the territory and from the study of the elements that characterize the history of the winery. The concept is that of the sea, a very strong element of identity rooted both in the history of this locality and in the life history of this community. We have created two labels with a classic style but with innovative and contemporary, elegant and refined details, able to best represent the story contained in these two bottles.
Inspiration: It was the 1932 when 13 Calasetta winemakers joined together to form one of the first cooperative wineries in Sardinia. A people who arrived on the island from the sea and who have the sea in their soul. From here came the idea of representing the history of the winery in these wines.
Project Duration: The project started in February 2023 in Sassari and finished in April 2023 in Sassari.
Operation Flow: The design of the labels conveys to the bottles a sense of prestige and tradition but at the same time innovation and projection into the future. The paper used and the finishing touches ensure that whoever takes the bottle is involved in the story of a story that has been going on for 90 years
Patents: Copyrights belong to Cantina di Calasetta
Team Members: Creative director: Giovanni Murgia
Designer: Giovanni Murgia
Print: Etichettificio Antoniano
Photo: Diego Attene
Image Credits: Image #1: Diego Attene
Image #2: Diego Attene
Image #3: Diego Attene
Image #4: Diego Attene
Image #5: Diego Attene