Inheritance Kemasan Minuman Keras oleh Easyou Design

Karya Inheritance Kemasan Minuman Keras oleh Easyou Design adalah pemenang yang sangat dihormati dari 2024 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2024

Inheritance Kemasan Minuman Keras

oleh Easyou Design

Klien: Easyou brand design

Pemenang A' Design Award Perak dalam Kategori Kemasan

29,045

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #158092

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Inheritance Kemasan Minuman Keras

Inheritance adalah desain kemasan untuk minuman keras Tiongkok. Botol kacanya memiliki bentuk minimalis yang memadukan tepian membulat dengan dasar persegi, menggemakan gagasan tradisional bahwa langit itu bulat dan bumi itu persegi. Tutup botol dibentuk menyerupai topi Su Dongpo sehingga mudah digenggam dan dibuka. Enam ilustrasi menuturkan kisah keluarga Tiga Su beserta nilai-nilai yang terkait dengannya. Kotak luar dibuat dari kertas karton premium dengan teknik emboss dan pelapisan UV. Desain ini bertujuan menghadirkan warisan budaya Tiongkok kepada para konsumen.

Pengakuan

Tentang A' Design Award Perak

Inheritance Kemasan Minuman Keras adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Inheritance Kemasan Minuman Keras diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Inheritance Kemasan Minuman Keras adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Highlighting the cultural heritage and essence of the Three Su's family, our packaging design combines a minimalist bottle design with six unique illustrations, narrating their historical stories. The bottle cap resembles Su Dongpo's iconic hat, while the eaves of the bottle symbolize "heaven is round and the earth is square." This design enhances product recognition, allowing consumers to gain a deeper understanding of Chinese culture.
Dimensi & Kemasan: Bottle dimensions:95mmx95mmx259mm
Packaging dimensions:125mmx125mmx234mm
Tag: Packaging design，Liquor packaging design，Glass material packaging，Deluxe box design，Illustration，Su Dongpo image，Three Su‘s culture
Teknologi Produksi: Our design emphasizes high-quality materials and advanced techniques. The glass undergoes precise processing to create the eaves shape, balancing round edges and square bottoms to echo "heaven is round and earth is square," maintaining visual texture and transparency. The bottle cap resembles Su Dongpo's hat. The outer box, made of premium cardboard, uses embossing and UV coating for appearance and durability. Advanced molding and printing ensure consistency and quality in production.
Tantangan Desain: This wine packaging design showcases a profound exploration and meticulous presentation of the Three Sūs culture. Through in-depth research into the history and cultural heritage of the Three Sūs family, its essence is integrated into the packaging design, highlighting not only the product's high quality but also the richness of its cultural connotations. The clever use of illustrations to present six stories representing the core values of the Three Sūs family demonstrates the design team's unique insights and aesthetic pursuits. Through such design, consumers not only taste fine wine but also deeply perceive the charm of the Three Sūs culture. This fusion of traditional culture and modern design is bound to attract more attention and appreciation from consumers.
Riset: The research direction for this wine packaging includes exploring the historical origins of the Three Sūs culture, integrating appearance elements, and designing illustrations. By incorporating the historical background and cultural heritage of the Three Sūs family into the packaging design, we aim to showcase both high quality and cultural significance. Through six illustrated stories representing the virtues of "benevolence, righteousness, harmony, filial piety, inheritance, and virtue," we aim to present the rich cultural charm of the Three Sūs culture within the packaging, offering consumers a deeper understanding and appreciation of it.
Inspirasi: The inspiration for the packaging of "Three Sūs' Family Tradition" liquor comes from the rich connotations and historical heritage of the Three Sūs culture. The Three Sūs are a renowned literary family in Chinese cultural history, with their works beloved by many and deeply influential. Therefore, we aim to pay homage to this cultural tradition and carry it forward through our packaging design.
Durasi Proyek: The project started in June 2023 in Chengdu and finished in December 2023 in Sichuan Chengdu.
Alur Operasi: The bottle cap resembling Su Dongpo's hat is easier to grip and open. This design facilitates easy opening. The bottle body transitions from a larger grip at the top to a smaller one at the bottom, transitioning from square to round, ensuring consumers can hold the bottle comfortably and securely without slipping.
Anggota Tim: Creative Director:Aura Lee
Design Director:Ohon
Designer:Hong Qiu
Yongqi Liu
Miln
Chasel