Green Field Watchmen Kemasan Beras by Peng Guozhi

Green Field Watchmen Kemasan Beras by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2024

Green Field Watchmen Kemasan Beras

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

A' Design Award Perak Winner in Kemasan Category

32,144
Verified Award Winner
Verify Award Status for #159138

View at A' Design Award Press Release Award Badge

Colors

The Design

About Green Field Watchmen Kemasan Beras

Desain kemasan untuk seri beras ekologis ini juga berakar pada wawasan strategis yang mendalam. Dengan pesatnya perkembangan ekonomi Tiongkok, konsumen di Tiongkok mengutamakan keamanan dan cita rasa ketika membeli beras. Menyadari bahwa merek-merek beras ekologis umumnya hanya menekankan aspek keamanan tanpa mengenali nilai yang lebih besar dari kelezatan, tim ini menamai merek tersebut Green Field Watchmen. Tim menekankan proposisi penjualan bahwa beras ekologis lebih lezat, yang tercermin dalam penciptaan seri ini.

The Recognition

About the A' Design Award Perak

Green Field Watchmen Kemasan Beras adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Green Field Watchmen Kemasan Beras diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Green Field Watchmen Kemasan Beras adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
Dimensions & Packaging: Width 245mm xDepth 90mm x Height 340mm
Tags: Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
Production Technology: The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
Design Challenge: Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out.
Research: In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
Inspiration: The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
Project Duration: October 2023,launched in Hangzhou, China.
Operation Flow: The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
Team Members: Peng GuoZhi